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The SaaS Revolution in AI Conversational Marketing

E-commerce technology has taken a dramatic shift in recent years

After figuring out how to use technology to enable smooth transactions over digital channels, marketers are now looking for technology that helps them engage with consumers on a personal level to build and foster deeper relationships. Giving buyers access to a variety of products and quick checkout experiences are simply no longer enough to sway them.

The e-commerce experience has transitioned into businesses having to understand everything about their customers to deliver the personalized experiences they crave. By taking their greatest needs and their biggest pain-points into consideration, your business can gain a significant advantage that helps you drive sales and increase retention.

Looking at the tech landscape, the aim is clear: bringing the human-friendly, conversational experiences that we know and love from stores to the digital environment.

Marketers can leverage conversational marketing platforms as a solution to deliver against rising consumer expectations. By humanizing the digital experience and making an effort to guide consumers to their next purchase, businesses are in a good position to combat declining sales and eroding customer loyalty.

The rise of AI-driven Conversational Marketing

When it comes to conversational marketing, the introduction of the SaaS model can only be compared to a revolution. It changed the deployment of conversational applications from a “procurement and ownership” model to a “subscription and outsourced services” model.

With recent advances in AI and machine learning, it’s now easy for marketers to deliver optimal conversational experiences that have a seamless flow.

Marketers prefer affordable, easy-to-use solutions, which is why self-service solutions have taken off so quickly. Solutions that are technologically powerful and offer enough flexibility to meet unique business needs are the obvious answer. When marketers are so busy and most don’t have a degree in computer science, a one-click integration is a no-brainer.

For example, zoovu’s recently released a first-of-its-kind, self-service AI Conversational Marketing platform that allows businesses of all sizes to quickly implement conversational experiences that drive sales and conversion.

“We’re in the business of helping brands create more relatable, conversational touchpoints with consumers, and our platform only enhances this effort. From Fortune 500 enterprises to SMBs with limited marketing budgets, the new zoovu interface provides the opportunity for digital assistants to be an attainable asset for all brands regardless of size, industry or target audience,” said Rob Mullen, CEO at zoovu, about the new platform.

809% growth in implementations in the past 5 years

zoovu recently conducted a survey among marketing professionals to investigate their current challenges and understand their views on the benefits of conversational experiences that are provided by digital sales assistants. The results showed that 78% use digital assistants to increase conversion rates and sales on digital channels. The study also revealed that the number of digital assistant implementations has increased by 809% in the last 5 years. This rapid growth is a result of the abundant advantages of conversational marketing software.

Now, with a SaaS self-service conversational marketing platform, marketers can build, launch and manage digital assistants using one integrated platform even faster and generate ROI for their companies even faster – launch and see results within days, not months!

Turn conversations into conversions!
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Some of the proven key benefits of a SaaS AI Conversational Marketing platform for your business

  • Improved & simplified the customer experience
  • Humanizing digital channels
  • Gain critical insight into customer needs and product performance
  • Increased engagement and conversion rates
  • Reduced cart abandonment rates
  • Higher customer loyalty
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Lauren Panaswich is a content strategist at zoovu with a background in new media and digital marketing. With a centric focus on AI, she advocates the importance of personalization and humanization in a digital environment. Based in Boston, Lauren enjoys traveling, learning and meeting new people.