Caroline Egan

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Tips for how retailers can improve the ecommerce customer experience.
Why Retailers Need to Improve Ecommerce Customer Experience (+ 3 Tips to Do That)
As physical stores shut for lockdown and consumers moved to online shopping, retailers were forced to escalate their shift to ecommerce. They understand the game is changing rapidly. And they know, to survive and thrive,…
Tips to help customers find the perfect gift and drive holiday sales
9 Tips to Help Customers Finds Perfect Gifts & Drive Your Holiday Sales Like Crazy
Digital Commerce 360 recently revealed that “the pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration.” In the U.S. particularly, “shoppers spent $201.32…
2021 consumer behaviors for holiday shopping and gifting
Gift Consumers’ Behaviors 2021: What They Actually Want
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
Ways to improve product data quality
Better Product Data: 3 Tips for Improving Data Quality
Practicing good data governance is important even if you aren’t building a complex machine-learning algorithm. When it comes to making sure your products are indexed in search results (and found by customers) and enriched with…
Opportunities to improve search experiences for mobile and omnichannel
5 Opportunities to Maximize Impact of Search for Better Ecommerce Experience & Performance 
It’s time to be honest as ecommerce professionals: search goes beyond search engines like Google, Bing, or DuckDuckGo-- your ecommerce site is its own search engine.  Customers enter your website and start a search and…
What elements are needed for a great commerce experience in 2021
Evaluating Commerce Experiences: Expert Q&A with Eastside Co, Shopify Plus Agency
Chances are you've had at least one really terrible digital commerce experience, whether as a consumer or a B2B buyer. Maybe you landed on a site where the homepage provided zero clues to what the…
Impact of unstructured data on ecommerce success
Unstructured Data & Ecommerce Success: 3 Reasons Why It’s Impacting Success
Ecommerce brands that know how to harness the power of unstructured data understand their customers’ expectations, offer pinpointed product recommendations, deliver exceptional customer experience, and grow their businesses. But unfortunately, not many brands have really…
10 elements for best-in-class ecommerce search experience
Ecommerce Search Experience: 10 Elements to Be Best-in-Class
It’s common that consumers choose to shop online for its convenience. But as eCommerce continues to thrive and more options are available, they now also prioritize discovery. According to Kantar’s The State of Ecommerce 2021…
How to optimize conversational and contextual search experiences.
Can You Optimize Contextual Search? (+ 5 Objectives to Help You Achieve Conversion Optimization)
It’s easy to assume that conversation design is a one-and-done deal. In reality, you should be constantly tweaking your conversational AI channels to optimize for revenue-focused outcomes, like lead generation or sales. Remember, a chat…