As Google Chrome prepares to phase out the third-party cookie by 2024, marketers are scrambling to find new ways to provide a personalized e-commerce experience while ceding to consumers’ data privacy concerns. Before, marketers used…
Growing calls for data privacy spurred by the passage of GDPR and Google’s recent decision to nix third-party cookies from its Chrome browser has put conversational AI in the spotlight as a potential privacy concern.…
The success of your ecommerce platform hinges entirely on offering a convenient and expedient user experience. However, messy data can get in the way. Seemingly trivial inconsistencies like not having naming conventions or tags can…
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
Given the historic number of customers making online purchases and using streaming services during the COVID-19 pandemic, digital marketing and ecommerce teams are under increasing pressure to provide a reliable, user-friendly digital customer experience. Over…