Kindra Cooper

5 Articles Published | Follow:
Challenges with ecommerce personalization without cookies
Overcoming Cookieless Ecommerce Requires Conversational Search
As Google Chrome prepares to phase out the third-party cookie by 2023, marketers are scrambling to find new ways to provide a personalized e-commerce experience while ceding to consumers’ data privacy concerns.  Before, marketers used…
How to ensure privacy of first party data with conversational search tools.
Myths of First-Party Data & Conversational Search Tools
Growing calls for data privacy spurred by the passage of GDPR and Google’s recent decision to nix third-party cookies from its Chrome browser has put conversational AI in the spotlight as a potential privacy concern.…
Understanding How Semantic Data Leads to Product Discovery Experiences
The success of your ecommerce platform hinges entirely on offering a convenient and expedient user experience. However, messy data can get in the way. Seemingly trivial inconsistencies like not having naming conventions or tags can…
What is contextual commerce and why is it important?
Definitive Guide to Contextual Commerce: What It Is and Why It’s Important
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
5 Reasons Why You Need a Conversation Designer on Your Marketing Team in 2021
Given the historic number of customers making online purchases and using streaming services during the COVID-19 pandemic, digital marketing and ecommerce teams are under increasing pressure to provide a reliable, user-friendly digital customer experience.  Over…