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7 Must-Haves To Boost Your E-Commerce Conversion Rate in 2019 – Part 2

Head over to Part 1 to check out more proven tips to increase conversions.

 

4) Cross-sell like a champ

Imagine it – a customer has just made a purchase. Win!

But how amazing would it be if you could sell them another product while they’re still in your store?

Conversion tip 4: Use data and offer the right products to the right customers. Once you know exactly what they want, cross-selling becomes easier and more effective, adding to your bottom line for better conversions.

The art of cross-selling is making sure that the additional product or service being offered to your customer increases the value they get from your store. To become a champion at it, you must first understand what your customer needs and is trying to achieve. Offering something that helps them get more out of their purchase results in a more profitable sale.

For example, if a customer is about to buy slippers, don’t offer them goggles, unless you know that they are putting their swimming gear together.

e-commerce cross-selling

 

5) Make the Experience as Real as Possible

One issue with any online store is that your customers can’t touch your products. They can’t get a proper feel for what they’d be like in person.

In addition to videos, consider adding live one-to-one discussions to your store.

Live chats use a form of artificial intelligence to learn more about your customers. Not just that, they also ensure that your store is “always on” and can respond to queries in a timely manner, resolving any problems the customer might have and edging them closer to a conversion.

Conversion tip 5: Make room for interactive, right-now conversations in real-time so customers can ask questions, giving you the opportunity to educate, assist, dispel doubts and increase their purchase confidence. Don’t forget to collect and use the data and insights from these conversations to improve your service.

Whole Foods’ Recipe Bot on Facebook provides customers with multiple recipes and adds necessary ingredients to their shopping list. Customers can even select an emoji, like a strawberry or a chicken, and then see recipes that involve those products.

whole foods facebook recipe bot
whole foods facebook recipe bot drink recommendations
whole foods facebook recipe bot soup recommendations

Source: Digital Trends

 

6) Voice Commerce

The next step after chatbots is voice shopping and the voice search revolution is already upon us. Stats show that 30% of all searches will be voice-driven by 2020.

A 2017 survey found that 41% of people who own devices like the Amazon Echo and Google Home plan to eventually purchase something with voice technology. OC&C Strategy Consultants estimates that by 2020, voice commerce will total $40 billion in sales in the U.S. alone.

Conversion tip 6: Think about how voice commerce will impact your business. How can you help customers make purchase decisions and complete their buying process through voice?

It’s too early to tell exactly how voice commerce will change the game, but you’ll certainly be coming across this topic more often. In 2019, voice will only increase in adoption rate and it’s no longer a thing of the future.

Google and eBay Australia have partnered up to allow users to talk to eBay through the Google Assistant app. Australian Google Assistant users can shop online with eBay. It lets them search for goods or find out what their goods are worth.

ebay google assistant app
ebay google assistant app 1
ebay google assistant app toy recommendation

Source: Ausdroid.net

eBay says that the ability to switch from a voice platform to a phone offers ‘a unique personal shopping experience’ allowing customers to start a search for an item in their kitchen with a Home speaker and then continue on your phone or mobile device whenever they need it.

 

7) Mobile-First Commerce

Google has now launched its mobile-first indexing, which means that your online store absolutely has to be optimized for mobile. And with an estimated 10 Billion Mobile Connected Devices currently in use, don’t delay optimizing your site for mobile.

Smartphones are the dominant device through which users access the web. This is the direction we are headed but mobile check out conversions are still, to put it mildly, not good. Your store should be prepared for mobile customers to drive conversions.

Conversion tip 7: Because mobile users are rather impatient and easily distracted, give them a simplified, convenient checkout experience. Make shopping and deciding as easy as possible for your customers.

There are a few ground rules, such as avoiding flash and non-blocking CSS, JavaScript, and images. Avoid pop-ups, too. These might work for desktop audiences, but mobile users are often in such a hurry that a popup will only frustrate them and prevent them from converting.

Optimize your site speed by running your store through a mobile site speed tester, and make sure to keep all your content short, snappy and engaging.

page speed tool insights

 

 

No excuses left in 2019

In 2019, e-commerce businesses have to step up their game. A poor experience won’t count as an excuse for websites not converting. People will have little reason to tolerate shoddy experiences – especially as technologies like machine learning give more businesses the opportunities to enrich the customer journey in smart ways.

To recap, remember to track your analytics, focus on meeting customer expectations, don’t shy away from innovative technologies such as AI and voice search, and optimize your website for mobile.

 

 

 

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Michelle Deery is a freelance writer and marketer at Heroic Search, an SEO company based in Tulsa. She is passionate about eCommerce and helps store owners boost their sales. She specializes in digital marketing and growth strategies, sharing tips and tricks she has learned along the way. Her work has appeared in publications such as Entrepreneur and the Crazy Egg blog.