CX & Behavior
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your…
Contrary to popular belief the opposite of FOMO is not JOMO or the joy of missing out, it’s FOBO, the fear of better options. Think of it as the consumer cousin of FOMO; it’s the…
Today’s consumer has an endless array of choice for any given product and when it comes down to deciding where to spend their money 84% of them prioritize the experience of shopping versus the product…
No matter how you dice it, customer retention is critical for any business - yours included. Almost every study points towards the undeniable ROI of customer loyalty: Repeat customers... 1) ... are simply easier to…
If you find yourself having difficulties getting visitors to buy from you and are not selling as much as you would like to, chances are you are not addressing the online shopping pain points of…
We all have an abundance of choices. Every day we’re faced with a ton of them before we even make it to the kitchen for breakfast. Even when choosing something as simple as a shampoo,…
What if you knew more than which products a customer has been looking at or purchasing recently? What if you knew their motivations and which messaging made them decide and purchase? What if you knew…
Have you ever visited a brick-and-mortar retail store, not sure which product you wanted and only knowing what you wanted it to do for you? And then you met a sales assistant who really listened…
Do your eyes get blurry when you’re standing in the pharmaceutical aisle trying to decide which product is right for you? Mine do. During my last shopping trip I encountered 34 options for toothpaste, 93…