Product Search & Discovery

Curated Commerce – Key to Positive Shopping Experiences in a Digital World
The shift to digital storefronts and the rise in the sheer number of products flooding those digital shelves is not ideal. Not for buyers and not for sellers. Offering a large amount of choice, without…
Interactive Gift Finders: Make Gift Shopping a Rewarding Experience and Boost Sales
As the holidays approach, many consumers begin to search more frantically for the right gifts, delivering new opportunities for retailers and brands to delight consumers. You’re likely to attract new business and get a lot…
Faceted Search vs Guided Selling Analysis (With Examples)
In years past, Faceted Search has been the most effective way of narrowing down huge product listings to a select few results based on specific qualities. However, while they can be quite useful, there are some…
How guided selling works in customers' online shopping experiences.
What is Guided Selling and How Does it Work?
In her compelling TED talks, Columbia Business School professor Sheena Iyengar proves an incontrovertible truth: choice overload is real. Today, consumers are confronted with more options and more touch points than ever. It is all too easy for them…
Arrows pointing different ways
How Guided Selling Supports the Shopper Decision-Making Process
Today, most purchase decisions are reached on the Internet. Whenever shoppers have a need or want, the majority hops on the Internet first, to look for useful information and advice on products that meet their requirements. Considering…