Product Search & Discovery
The shift to digital storefronts and the rise in the sheer number of products flooding those digital shelves is not ideal. Not for buyers and not for sellers. Offering a large amount of choice, without…
As the holidays approach, many consumers begin to search more frantically for the right gifts, delivering new opportunities for retailers and brands to delight consumers. You’re likely to attract new business and get a lot…
In years past, Faceted Search has been the most effective way of narrowing down huge product listings to a select few results based on specific qualities. However, while they can be quite useful, there are some…
In her compelling TED talks, Columbia Business School professor Sheena Iyengar proves an incontrovertible truth: choice overload is real. Today, consumers are confronted with more options and more touch points than ever. It is all too easy for them…
Today, most purchase decisions are reached on the Internet. Whenever shoppers have a need or want, the majority hops on the Internet first, to look for useful information and advice on products that meet their requirements. Considering…