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The Chatbot Revolution: How Far We’ve Come

Chatbots have officially become one of the most fundamental tools used to scale a business. Machine learning isn’t just for Fortune 500 companies anymore. AI-driven tools have become some of the most cost-effective, prominent innovations that businesses struggle without today. Chatbots alone have made such an impact on the way we shop, that they’re forecasted to double every year to $112 billion by 2023.  As chatbots and digital assistants continue to take over traditional conversations with customer support, more and more brands are caving into their resistance to AI.

With the use of artificial intelligence, conversations can be uniquely catered to each individual buyer. There’s no more waiting for a call back from customer service. Human to human interaction, especially through email can take hours, sometimes even days! Chatbots give consumers instant gratification, so much, that conversion rates are proven double, even triple after deployment.

Customer satisfaction is just the beginning of the chatbot revolution. The insight that businesses are gaining on the back of it is indispensable. Brands are now able to listen to their customers and truly understand their pain points. By leveraging buyer input, chatbots can learn how to best serve the customer over time.

As technology develops, companies are starting to put their own unique spin on humanizing the digital experience. CoverGirl was the first company to release an influencer chatbot aligning with influencer marketing trends. KalaniBot replicated the influencer’s voice and tone from social media and implemented it in the bot’s persona.

As natural language matures with AI, we can expect even bigger improvements in the near future. Messaging apps are officially used more than social networks, so why not integrate conversational marketing into your website? There’s nothing worse than missing out on those easy wins.

 

Still on the fence about chatbots? Didn’t think so.

 

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Lauren Panaswich is a content strategist at zoovu with a background in new media and digital marketing. With a centric focus on AI, she advocates the importance of personalization and humanization in a digital environment. Based in Boston, Lauren enjoys traveling, learning and meeting new people.