Developing your in-store retail strategy for the upcoming year is no easy task.
As a retailer, there are countless solutions that can help you modernize your in-store experience. While it can be a challenge deciding which route to take, it’s helpful to always consider the wants and needs of your customers. Think about the challenges that consumers face in-store and how your business can solve them. Consumers seek convenience, so the retailer with the most simplified shopping experience will earn the most business.
Here are the three key strategies to conquering the in-store retail universe.
Empower employees with AI
What’s a store without dedicated and knowledgeable employees? Sales associates need to have in-depth product knowledge and must communicate with shoppers on a personal level to serve them better. When they have access to customer trends, buying habits, and inventory patterns this job becomes a whole lot easier.
Arming sales associates with digital assistants on tablets can help you tailor the shopping experience for customers and drive more sales.
Machine learning and artificial intelligence-based algorithms surface recommendations that guide sales associates to propose products with the highest purchase, cross-sell, and upsell probability.
Sky Mobile, a leading cellular network provider, integrated an in-store “help me choose” AI assistant at their retail locations. The solution helps sales associates ask the right questions to quickly find the right phone, tablet, and/or data plan for each customer.
Guide customers with AI
The in-store experience is quickly transforming. Consumers don’t just walk in, browse for the right product, then make a purchase. They expect catered, personalized assistance the second they walk through the door. With constant innovations in technology, we can now take AI far beyond the world of eCommerce.
Sephora, a leading cosmetics retailer developed Color I.Q. an application that scans a shopper’s skin and recommends the foundation and concealer that’s the best scientific match for their complexion.
Drive customer engagement with in-store displays
Customers crave engaging entertainment throughout their shopping journeys, online and at the store. So, say goodbye to posters and cardboard cutouts. Modern retailers are making a fast transition to integrating interactive kiosks and smart displays into their stores.
OBI, a German home improvement retailer, integrates interactive in-store displays at its many locations. They provide shoppers with the opportunity to receive product advice and guidance whenever a sales associate is not available.
Interactive displays provide more than a simplified search and shopping journey, they can trigger a customer’s imagination and bring excitement to a rather bland experience.
This is just the beginning
Modernizing your retail experience is a process, and if you haven’t started already, now is a perfect time. Retail innovation is all around us and it’s just the beginning. These changes are exciting, but it’s important to make sure that the changes you make are genuinely helping your business and not complicating things.