Driving customer experience is one of the surest ways to guarantee constant growth for your business, and in today’s digital age, if your site lacks the information that potential customers need to make them push that ‘buy’ button, the customers landing on your page with the intention to buy, will most probably look elsewhere; you’re not only losing out on sales if this is the case but customer loyalty as well. Improving how customers experience your brand or products online is essential to increasing annual profits and improving business overall growth, which is where product content enrichment comes in and why it is vital for scaling businesses.
Set Up Once and Enrich Forever
To put it simply, product content enrichment gives your customers every detail they need in order to gain a better understanding of a product, leading to a higher chance of them purchasing something from your site while also helping your teams operate with better efficiency, leading to a refocusing on areas that actually need their attention. Because let’s face it, who’s going to buy something online without first understanding exactly what they’re getting? The answer to that is few.
This is where businesses often lose customers: product content enrichment provides the information customers are looking for in order to help them make an educated decision. If you set up a proper product content enrichment system across all products on your website that offers helpful assistance to online shoppers, you can sit back and watch it enrich your business in a massive way.
Speed to Market and Reduced Costs Associated with Enrichment
Look, the reality is that as the world continues to become more digital, the competition will only grow. It is why speed to market can be considered an effective strategy and marker for success. Establishing your digital presence online as quickly as possible through your product and services is essential to growth, longevity, and staying ahead of your competitors.
To do this, customer experience needs to be constantly assessed and improved upon; product enrichment is one of the ways you can achieve this, and how you will save on costs too. It can be tempting to simply deploy an eCommerce platform to be able to sell your products or services online, but the only way to ensure customers find your site and have a good experience once they do is to make sure your product information and content are complete and accurate.
Without a product content-enriching solution to help you do this, your teams will resort to manual efforts to collect, enrich, and deliver product data. With so many factors to consider when running an online business in the digital world that we live in today, manually-applied product content enrichment shouldn’t be one of them when the solution to improving operational efficiency is clear-cut and easily obtained.
Makes Teams More Efficient
So, are you noticing a pattern here? Enriching your business begins with enriching product content. Through product content enrichment, you accomplish efficiency for your teams and reduce costs, leading to greater annual profits, and business growth by redirecting focus on what could be considered more valuable work – shopper analytics or perhaps shopper experience, for example.
The key phrase here is efficiency – the digital world that we live in does not require sweat from your brow in order to produce results, but rather the ready-to-go solutions that do the work for us. In other words, to stay ahead these days is to not work hard for business but to work smart. With the right product content enrichment solution, you can do just that.
It’s About Creating Customer Insights that Actually Help
And lastly, remember that to know your customer is to be able to better assist them. You need to understand why they’re making that specific purchase or why they’re reaching out to you with that particular question, either through email or by phone call. The customer data you collect is there to equip you with the knowledge that will help you create a better experience for your customers by offering them insight that actually helps them. This starts with a customer contact sheet that asks specific questions in order to provide you with your own insight so that you, in turn, can provide insights that will drive the customer experience you’re looking to create. Get this right, and your existing records will be enriched with new data to help you more accurately predict how a customer will respond to your business.
Zoovu puts processes in place that automatically enrich content, and this content is then used to drive the customer experience we’ve been mentioning, which essentially becomes a never-ending loop of information that benefits your customer and you. To learn more about how to scale your business and increase your online presence through AL-powered tools, get in touch with us today.