“This is as boring as watching paint dry.” You’ve probably had the same thought as you shopped online and visited countless online stores. But is shopping that boring? Probably not. At least not when customers…
Complexity. Friction. Back and forth. Those are some of the words that come to mind when you think of traditional B2B selling. Isn’t it ridiculous? These words shouldn’t describe a multi-trillion-dollar industry. And that needs…
Peanut butter and jelly. Bacon and eggs. Macaroni and cheese. You’re probably wondering what this is all about. If you’re confused, don’t be. Some things just go together. No matter how much the world changes,…