2021:

Conversational Commerce in 2021: 5 Best-In-Class Examples
The acceleration of digital maturity across industries, regardless of end-user, continued to push boundaries and break the status quo in 2021. Whether it’s a B2B buyer preferring a self-service environment for configuration or a consumer…
How does AI in Ecommerce work?
AI in Ecommerce: How to Maximize Your Investment in 2021 and Beyond
It’s undeniable. The success of any ecommerce business is tied to its foundation. Think about it.  Most ecommerce businesses are like beautiful…well-painted houses. Attractive to the eye...but it can’t stand the storms of change. AI in…
Tips for to help plan holiday marketing on social media for 2021
7 Tips for Implementing Social Commerce in Your 2021 Holiday Marketing Plan
Social commerce refers to buying and selling activities on social platforms like Facebook, Instagram, and TikTok. With social commerce, people can make an online shopping transaction without leaving their preferred apps. According to Insider Intelligence’s…
2021 consumer behaviors for holiday shopping and gifting
Gift Consumers’ Behaviors 2021: What They Actually Want
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
B2B Consumerizaiton priorities for digital selling in 2021
B2B Consumerization 101: Priorities for B2B Digital Selling in 2021
Complexity. Friction. Back and forth.  Those are some of the words that come to mind when you think of traditional B2B selling.  Isn’t it ridiculous?  These words shouldn’t describe a multi-trillion-dollar industry.  And that needs…
customer experience strategy 2021 trends
Customer Experience Strategy: 7 Elements for Success in 2021
Admit it. 2020 was a train wreck you didn’t see coming. The pandemic accelerated the adoption of digital commerce in 3 months. Meanwhile, there was a revolution in customer attitudes and behaviors.    The result?  Most…
5 Reasons Why You Need a Conversation Designer on Your Marketing Team in 2021
Given the historic number of customers making online purchases and using streaming services during the COVID-19 pandemic, digital marketing and ecommerce teams are under increasing pressure to provide a reliable, user-friendly digital customer experience.  Over…