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how to collect and use zero party data effectively
Zero Party Data: How to Collect It and Use It Effectively
As consumers grow increasingly conscious of how companies use their data, businesses have scrambled to find new ways to obtain customer information—namely, by acquiring the customer’s consent. Imagine that—actually asking your customers to voluntarily share…
How to use digital sales rooms for b2b teams
B2B Digital Sales Rooms: How to Empower and Facilitate Remote B2B Sales
“Show me, don’t tell me”—that’s the modern B2B sales cycle in a nutshell. Especially when it comes to software purchases, closing deals depends less on the salesperson making a charismatic pitch and more on their…
Composable Commerce: What is it and why is it critical for digital maturity and growth in 2022?
Remember those matching furniture sets that were all the rage in the mid-90s but have since fallen out of favor? Buyers no longer want one-size-fits-all solutions from a single vendor—and the same goes for traditional…
Conversational Commerce in 2021: 5 Best-In-Class Examples
The acceleration of digital maturity across industries, regardless of end-user, continued to push boundaries and break the status quo in 2021. Whether it’s a B2B buyer preferring a self-service environment for configuration or a consumer…
How does AI in Ecommerce work?
AI in Ecommerce: How to Maximize Your Investment in 2021 and Beyond
It’s undeniable. The success of any ecommerce business is tied to its foundation. Think about it.  Most ecommerce businesses are like beautiful…well-painted houses. Attractive to the eye...but it can’t stand the storms of change. AI in…
What is the difference between a 2d and 3d configurator
3D Configurators vs 2D: Which is Best? (+ Examples)
You’ve probably done the same thing before. It’s been more than two hours, and you’ve yet to decide which piece of furniture you want to buy. You thought shopping online would’ve been faster than going…
Tips for how retailers can improve the ecommerce customer experience.
Why Retailers Need to Improve Ecommerce Customer Experience (+ 3 Tips to Do That)
As physical stores shut for lockdown and consumers moved to online shopping, retailers were forced to escalate their shift to ecommerce. They understand the game is changing rapidly. And they know, to survive and thrive,…
2021 consumer behaviors for holiday shopping and gifting
Gift Consumers’ Behaviors 2021: What They Actually Want
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
Challenges with ecommerce personalization without cookies
Overcoming Cookieless Ecommerce Requires Conversational Search
As Google Chrome prepares to phase out the third-party cookie by 2023, marketers are scrambling to find new ways to provide a personalized e-commerce experience while ceding to consumers’ data privacy concerns.  Before, marketers used…