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As consumers grow increasingly conscious of how companies use their data, businesses have scrambled to find new ways to obtain customer information—namely, by acquiring the customer’s consent. Imagine that—actually asking your customers to voluntarily share…
“Show me, don’t tell me”—that’s the modern B2B sales cycle in a nutshell. Especially when it comes to software purchases, closing deals depends less on the salesperson making a charismatic pitch and more on their…
Remember those matching furniture sets that were all the rage in the mid-90s but have since fallen out of favor? Buyers no longer want one-size-fits-all solutions from a single vendor—and the same goes for traditional…
The acceleration of digital maturity across industries, regardless of end-user, continued to push boundaries and break the status quo in 2021. Whether it’s a B2B buyer preferring a self-service environment for configuration or a consumer…
It’s undeniable. The success of any ecommerce business is tied to its foundation. Think about it. Most ecommerce businesses are like beautiful…well-painted houses. Attractive to the eye...but it can’t stand the storms of change. AI in…
You’ve probably done the same thing before. It’s been more than two hours, and you’ve yet to decide which piece of furniture you want to buy. You thought shopping online would’ve been faster than going…
As physical stores shut for lockdown and consumers moved to online shopping, retailers were forced to escalate their shift to ecommerce. They understand the game is changing rapidly. And they know, to survive and thrive,…
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
As Google Chrome prepares to phase out the third-party cookie by 2023, marketers are scrambling to find new ways to provide a personalized e-commerce experience while ceding to consumers’ data privacy concerns. Before, marketers used…