“Show me, don’t tell me”—that’s the modern B2B sales cycle in a nutshell. Especially when it comes to software purchases, closing deals depends less on the salesperson making a charismatic pitch and more on their…
The more things change, the more they stay the same. But do they? Not really. Customer expectations are evolving, and B2B (Business-to-business) Ecommerce is shifting. B2B eCommerce sales are expected to grow by 10% annually…
Today’s B2B buyers expect and require the same customer-centric digital commerce experiences as they encounter in their consumer lives. Nearly 90% of industrial good buyers use the internet to search, qualify, evaluate, and select suppliers.…