b2b

How to use digital sales rooms for b2b teams
B2B Digital Sales Rooms: How to Empower and Facilitate Remote B2B Sales
“Show me, don’t tell me”—that’s the modern B2B sales cycle in a nutshell. Especially when it comes to software purchases, closing deals depends less on the salesperson making a charismatic pitch and more on their…
Product Configurator benefits for manufacturers and suppliers
Product Configurators: 5 Key Advantages for B2B Ecommerce (+ How to Leverage Them)
You’ve probably experienced it before.  The sinking feeling after buying something online that didn’t live up to its photographs.  And no matter how hard you try to shake it, the result is unavoidable—you’ve got buyer’s…
B2B Consumerizaiton priorities for digital selling in 2021
B2B Consumerization 101: Priorities for B2B Digital Selling in 2021
Complexity. Friction. Back and forth.  Those are some of the words that come to mind when you think of traditional B2B selling.  Isn’t it ridiculous?  These words shouldn’t describe a multi-trillion-dollar industry.  And that needs…
Tips for improving ecommerce buying experience for medical device and supply
Ecommerce for Medical Devices & Supplies: 3 Tips to Improve Buying Experience
It only gets better.  Admittedly, that’s an ironic statement given the recent global health crisis.  But it’s not all doom and gloom.  So what’s the silver lining?  The recent global health crisis turned the eCommerce…
B2B Ecommerce Trends: How B2B Manufacturers can adopt a DTC model
B2B Ecommerce Trends: The B2B vs DTC Model
The more things change, the more they stay the same.  But do they?  Not really.  Customer expectations are evolving, and B2B (Business-to-business) Ecommerce is shifting.  B2B eCommerce sales are expected to grow by 10% annually…
B2B buyers expect streamlined customer-centric digital commerce experiences.
B2B Buying Process: How Manufacturers Cater To Digital Buyers
Today’s B2B buyers expect and require the same customer-centric digital commerce experiences as they encounter in their consumer lives. Nearly 90% of industrial good buyers use the internet to search, qualify, evaluate, and select suppliers.…