commerce

successful commerce syndication program
Commerce Syndication: How to Set Up a Successful Program
These days, it’s not enough to work hard on scaling your business anymore, but to work smart. Working smart produces better results without demanding the sweat from your brow, requiring less time while being a…
Composable Commerce: What is it and why is it critical for digital maturity and growth in 2022?
Remember those matching furniture sets that were all the rage in the mid-90s but have since fallen out of favor? Buyers no longer want one-size-fits-all solutions from a single vendor—and the same goes for traditional…
Conversational Commerce in 2021: 5 Best-In-Class Examples
The acceleration of digital maturity across industries, regardless of end-user, continued to push boundaries and break the status quo in 2021. Whether it’s a B2B buyer preferring a self-service environment for configuration or a consumer…
How conversational commerce make customer experience more human-centric.
Conversational Commerce Strategy 101: Drive Conversions With A Human Touch
“This is as boring as watching paint dry.” You’ve probably had the same thought as you shopped online and visited countless online stores. But is shopping that boring? Probably not. At least not when customers…
Tips for to help plan holiday marketing on social media for 2021
7 Tips for Implementing Social Commerce in Your 2021 Holiday Marketing Plan
Social commerce refers to buying and selling activities on social platforms like Facebook, Instagram, and TikTok. With social commerce, people can make an online shopping transaction without leaving their preferred apps. According to Insider Intelligence’s…
Mobile Commerce Search: 3 Opportunities to Improve Product Discovery
It’s probably happened to you.  You forgot a special occasion or something you needed to buy.  The realization fills you with horror.  Time is running out, so you buy it online at the last minute,…
What elements are needed for a great commerce experience in 2021
Evaluating Commerce Experiences: Expert Q&A with Eastside Co, Shopify Plus Agency
Chances are you've had at least one really terrible digital commerce experience, whether as a consumer or a B2B buyer. Maybe you landed on a site where the homepage provided zero clues to what the…
How product discovery and conversion improve with a robust visual commerce strategy.
Visual Commerce: 5 Business Opportunities to Improve Product Discovery and Conversions (+ Why It’s Important)
Imagine being stuck in traffic with nowhere to go. Everything is at a standstill. As you scroll through social media, you see the page to your favorite pizza place. You stop scrolling. The pictures on…
How to ensure privacy of first party data with conversational search tools.
Myths of First-Party Data & Conversational Search Tools
Growing calls for data privacy spurred by the passage of GDPR and Google’s recent decision to nix third-party cookies from its Chrome browser has put conversational AI in the spotlight as a potential privacy concern.…