consumer

2021 consumer behaviors for holiday shopping and gifting
Gift Consumers’ Behaviors 2021: What They Actually Want
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
Report: How COVID-19 Altered Consumer Behavior
In under two months, ecommerce growth accelerated by 4 to 6 years as a direct result of the COVID-19 pandemic with consumers across the globe turning to digital channels to buy everything from groceries to…
4 stats showing COVID-19 impact on ecommerce
In a span of 8 weeks, global usage of ecommerce has surpassed projections for two to three years out. Across Europe and North America, consumer behavior shifted quickly to relying on digital channels to fulfill…
FOBO, the fear of better options, causes consumers to fall into indecision.
Why FOBO Impacts Consumer Confidence & Behavior
Contrary to popular belief the opposite of FOMO is not JOMO or the joy of missing out, it’s FOBO, the fear of better options. Think of it as the consumer cousin of FOMO; it’s the…
Why Consumer Electronics Brands Must Make Choosing Easier to Sell
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
Understanding the 3 Types of Consumer Buying Decisions
To successfully reach their target market, and improve interactions with customers, marketers need to understand just how much effort and time consumers put into decision-making. Decision-making is both an art, and a science, which has…
Impact of Celebrity Endorsement on Consumer Buying Behavior
Celebrities advertising products is nothing new, in fact it has been part of our lives for years. The first celebrity endorsement dates back to the 1760’s, when the term “brand” still hadn’t been coined yet.…
Understanding the five stages of the consumer buying process helps businesses keep customers engaged and satisfied.
The 5 Stages of the Consumer Decision Making Process
In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most…