Digital Commerce 360 recently revealed that “the pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration.” In the U.S. particularly, “shoppers spent $201.32…
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your…
Do your eyes get blurry when you’re standing in the pharmaceutical aisle trying to decide which product is right for you? Mine do. During my last shopping trip I encountered 34 options for toothpaste, 93…
The furore surrounding Cambridge Analytica and its alleged misuse of personal Facebook profile data has created headlines around the world. The data analysis firm is accused of having exploited Facebook's loose regulations and minimal oversight…