customers

Tips to help customers find the perfect gift and drive holiday sales
9 Tips to Help Customers Finds Perfect Gifts & Drive Your Holiday Sales Like Crazy
Digital Commerce 360 recently revealed that “the pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration.” In the U.S. particularly, “shoppers spent $201.32…
Conversational search is the answer to outdated search experiences.
Why outdated search experiences repel your customers
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your…
The Psychology of Choice: Why Your Customers Need Your Assistance 
Do your eyes get blurry when you’re standing in the pharmaceutical aisle trying to decide which product is right for you? Mine do. During my last shopping trip I encountered 34 options for toothpaste, 93…
persuasion header
Don’t Confuse Persuasion and Manipulation – Your Customers Won’t Like It
The furore surrounding Cambridge Analytica and its alleged misuse of personal Facebook profile data has created headlines around the world. The data analysis firm is accused of having exploited Facebook's loose regulations and minimal oversight…