Data Privacy

how to collect and use zero party data effectively
Zero Party Data: How to Collect It and Use It Effectively
As consumers grow increasingly conscious of how companies use their data, businesses have scrambled to find new ways to obtain customer information—namely, by acquiring the customer’s consent. Imagine that—actually asking your customers to voluntarily share…
How to ensure privacy of first party data with conversational search tools.
Myths of First-Party Data & Conversational Search Tools
Growing calls for data privacy spurred by the passage of GDPR and Google’s recent decision to nix third-party cookies from its Chrome browser has put conversational AI in the spotlight as a potential privacy concern.…