data

how to collect and use zero party data effectively
Zero Party Data: How to Collect It and Use It Effectively
As consumers grow increasingly conscious of how companies use their data, businesses have scrambled to find new ways to obtain customer information—namely, by acquiring the customer’s consent. Imagine that—actually asking your customers to voluntarily share…
Ways to improve product data quality
Better Product Data: 3 Tips for Improving Data Quality
Practicing good data governance is important even if you aren’t building a complex machine learning algorithm. When it comes to making sure your products are indexed in search results (and found by customers), data hygiene…
Impact of unstructured data on ecommerce success
Unstructured Data & Ecommerce Success: 3 Reasons Why It’s Impacting Success
Ecommerce brands that know how to harness the power of unstructured data understand their customers’ expectations, offer pinpointed product recommendations, deliver exceptional customer experience, and grow their businesses. But unfortunately, not many brands have really…
How to ensure privacy of first party data with conversational search tools.
Myths of First-Party Data & Conversational Search Tools
Growing calls for data privacy spurred by the passage of GDPR and Google’s recent decision to nix third-party cookies from its Chrome browser has put conversational AI in the spotlight as a potential privacy concern.…
Understanding How Semantic Data Leads to Product Discovery Experiences
The success of your ecommerce platform hinges entirely on offering a convenient and expedient user experience. However, messy data can get in the way. Seemingly trivial inconsistencies like not having naming conventions or tags can…
What does a data-driven customer experience actually look like?
Data & CX Excellence: An Expert Q&A between Forrester and Zoovu
As consumers and professional buyers engage, interact, and purchase from varied channels, businesses struggle to attain a 360-view of customer data. The average enterprise business uses over 200 applications across their organization, lacking a central…
real-time data
3 Reasons Why Real-Time Data is Vital for Your Business
Consumers are spending more of their budgets online than ever before. We all know that good, solid data is the key component to growing a business. Data isn’t just a way to analyze traffic and…