Decision-making

How To Boost Your E-Commerce Holiday Sales with Gift Finders
What is often dubbed the "the most wonderful time of the year” is also a time that's fraught with stress for many. Gift shopping and finding the right presents is still one of the biggest…
FOBO, the fear of better options, causes consumers to fall into indecision.
Why FOBO Impacts Consumer Confidence & Behavior
Contrary to popular belief the opposite of FOMO is not JOMO or the joy of missing out, it’s FOBO, the fear of better options. Think of it as the consumer cousin of FOMO; it’s the…
Why Choice Overload Hurts Your Sales And What You Can Do About It
We all have an abundance of choices. Every day we’re faced with a ton of them before we even make it to the kitchen for breakfast. Even when choosing something as simple as a shampoo,…
Why Consumer Electronics Brands Must Make Choosing Easier to Sell
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
The Psychology of Choice: Why Your Customers Need Your Assistance 
Do your eyes get blurry when you’re standing in the pharmaceutical aisle trying to decide which product is right for you? Mine do. During my last shopping trip I encountered 34 options for toothpaste, 93…
5 Most Surprising Findings About How People Make Decisions
Decision-making is among the most fascinating, complex and essential human behaviors that neuroscientists are only beginning to decipher. What exactly happens in our brains when we are making decisions? Why do we choose certain options?…
Understanding the 3 Types of Consumer Buying Decisions
To successfully reach their target market, and improve interactions with customers, marketers need to understand just how much effort and time consumers put into decision-making. Decision-making is both an art, and a science, which has…
3 Ways To Increase Online Shoppers’ Buying Confidence by Providing Advice
If you’re selling goods or services to people, there’s one thing I know you want: More customers. That’s a given. So, how do you get more customers? Providing advice and branding yourself as expert plays…
Impact of Celebrity Endorsement on Consumer Buying Behavior
Celebrities advertising products is nothing new, in fact it has been part of our lives for years. The first celebrity endorsement dates back to the 1760’s, when the term “brand” still hadn’t been coined yet.…