Digital Strategy

How to use digital sales rooms for b2b teams
B2B Digital Sales Rooms: How to Empower and Facilitate Remote B2B Sales
“Show me, don’t tell me”—that’s the modern B2B sales cycle in a nutshell. Especially when it comes to software purchases, closing deals depends less on the salesperson making a charismatic pitch and more on their…
benefits of automated ecommerce merchandising
4 Ways Automation Helps Reduce Ecommerce Merchandising Costs
We’ve said it before: COVID-19 had a monumental impact on how people go about their shopping. The pandemic sent everyone online, changing how retail stores and business owners conduct their marketing and services, forcing them…
Product Bundling 101: The Missing Key to Your Product Search Discovery Strategy
Peanut butter and jelly. Bacon and eggs. Macaroni and cheese.  You’re probably wondering what this is all about.  If you’re confused, don’t be.  Some things just go together.  No matter how much the world changes,…
Canon increases revenue by 14% by adapting content discovery amid digital shift
Within two weeks of lockdown, Canon Europe pivoted its digital strategy to focus on what consumers needed to manage work-from-home and school-at-home. For the global consumer electronics manufacturer, that product category was printers. Their digital…