ecommerce

Why Brands Must Start Listening In The Conversation Economy
In this data-driven world, marketing technology has made it easier for us marketers to identify, target, and engage both suspects and prospects that are likely to make the best customers. We can reach a large…
4 Key Elements of a Frictionless Shopping Experience
“Frictionless Shopping” provides users with a seamless, streamlined shopping experience that doesn't require the user to think too much, otherwise known as reducing a user’s cognitive load (Larry Brangwyn, Head of User Experience at UX…
Digital interactions are necessarily becoming more human-friendly.
Why Humanizing Technology is the Next Logical Step
Social media. Virtual reality. Internet of Things. Artificial Intelligence. Technology and humans are becoming ever enmeshed. We rely on technology like never before; we use it to stay in touch, complete work, get the news,…
12 ecommerce experts
12 E-Commerce Experts and Their Take on Guided Selling
Guided selling is no longer just a fancy, nice-to-have feature. It has become a mandatory asset for businesses that want to attract, satisfy, and retain customers. Given the dizzying array of products and services and…