machine

how to collect and use zero party data effectively
Zero Party Data: How to Collect It and Use It Effectively
As consumers grow increasingly conscious of how companies use their data, businesses have scrambled to find new ways to obtain customer information—namely, by acquiring the customer’s consent. Imagine that—actually asking your customers to voluntarily share…
how product content enrichment improves operational efficiency
How Product Content Enrichment Improves Operational Efficiency
Driving customer experience is one of the surest ways to guarantee constant growth for your business, and in today’s digital age, if your site lacks the information that potential customers need to make them push…
How does AI in Ecommerce work?
AI in Ecommerce: How to Maximize Your Investment in 2021 and Beyond
It’s undeniable. The success of any ecommerce business is tied to its foundation. Think about it.  Most ecommerce businesses are like beautiful…well-painted houses. Attractive to the eye...but it can’t stand the storms of change. AI in…
Understanding the difference between Conversational AI vs Conversational chat
Conversational AI vs Conversational Chat: What’s the Difference?
It’s a madhouse. At least that’s what you think when you look at the various systems you need to find information in your enterprise. It wasn’t supposed to be this complicated. You probably wonder what…
Ways to improve product data quality
Better Product Data: 3 Tips for Improving Data Quality
Practicing good data governance is important even if you aren’t building a complex machine learning algorithm. When it comes to making sure your products are indexed in search results (and found by customers), data hygiene…
recommendation engine types ecommerce
Ecommerce Product Recommendation Engine: What Is It & How Does It Work?
Variety is the spice of life.  Except having too much variety can get pretty confusing and frustrating.  Think about how it feels when you browse on Netflix for hours trying to figure out what show…
Chatbots and digital assistants are making e-commerce shopping much more conversational.
Conversational Commerce: How Technology & Shoppers Have Changed E-Commerce
Chatbots and digital assistants have made their entrance into our lives. And many experts are convinced that they’re here to stay. These technologies take e-commerce to a new, much more conversational level that is “contextual…
Turn your visitors’ intent into revenue with conversational AI for eCommerce.
Convert High-Intent eCommerce Shoppers With Conversations
High-intent shoppers are a marketer’s dream. They don't kick tires or browse your website at random. All they want is to make a quick purchase, and they're more likely to convert. But they're also the…
real-time data
3 Reasons Why Real-Time Data is Vital for Your Business
Consumers are spending more of their budgets online than ever before. We all know that good, solid data is the key component to growing a business. Data isn’t just a way to analyze traffic and…