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Why Consumer Electronics Brands Must Make Choosing Easier to Sell
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
Interactive Gift Finders: Make Gift Shopping a Rewarding Experience and Boost Sales
As the holidays approach, many consumers begin to search more frantically for the right gifts, delivering new opportunities for retailers and brands to delight consumers. You’re likely to attract new business and get a lot…
5 Most Surprising Findings About How People Make Decisions
Decision-making is among the most fascinating, complex and essential human behaviors that neuroscientists are only beginning to decipher. What exactly happens in our brains when we are making decisions? Why do we choose certain options?…