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Why Consumer Electronics Brands Must Make Choosing Easier to Sell
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
Persuasion Profiling – How You Sell Matters More Than What You Sell
What if you knew more than which products a customer has been looking at or purchasing recently? What if you knew their motivations and which messaging made them decide and purchase? What if you knew…