omnichannel
These days, it’s not enough to work hard on scaling your business anymore, but to work smart. Working smart produces better results without demanding the sweat from your brow, requiring less time while being a…
“This is as boring as watching paint dry.” You’ve probably had the same thought as you shopped online and visited countless online stores. But is shopping that boring? Probably not. At least not when customers…
You can’t ignore it anymore. As a Telco, you’ve probably experienced sudden product and service cancellations. You don’t understand it. Doesn’t everyone need technology? Isn’t the internet a regular thing now? So what’s the reason…
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
Within two weeks of lockdown, Canon Europe pivoted its digital strategy to focus on what consumers needed to manage work-from-home and school-at-home. For the global consumer electronics manufacturer, that product category was printers. Their digital…
In under two months, ecommerce growth accelerated by 4 to 6 years as a direct result of the COVID-19 pandemic with consumers across the globe turning to digital channels to buy everything from groceries to…
Today, an increasing amount of customers is turning to digital channels to self-educate about products and services. They’re either waiting until much later in the buying process to speak with a salesperson or not at…
In recent years, physical store locations have faced the silent assault of e-commerce. Consumers are growing used to the ability to buy an item with one click and have it in their hands the following…