Personalization
Too much of a good thing is a bad thing. It sounds cliche, doesn’t it? Well, it isn’t—especially when it comes to your customers and the number of options they have. Many eCommerce businesses struggle…
There’s no going back. Global events such as the pandemic changed market dynamics emphasizing the fact that eCommerce is the future. As an Ecommerce business, you shouldn’t take effective on-site search capability for granted. It…
Variety is the spice of life. Having too much variety can get pretty confusing and frustrating. Think about how it feels when you browse on Netflix for hours trying to figure out what show to…
As consumers and professional buyers engage, interact, and purchase from varied channels, businesses struggle to attain a 360-view of customer data. The average enterprise business uses over 200 applications across their organization, lacking a central…
Estimates show that by the year 2040, e-commerce will account for 95% of all shopping. Given the recent growth, that doesn’t sound too far-fetched, does it? But here’s the sad truth. These are remarkable developments. Yet, most…
The more data you have, the better. But is this statement true? Here’s the reality. Too much data can sometimes become a liability. Wait! But how is that possible? According to Forrester, more than half…
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
Admit it. 2020 was a train wreck you didn’t see coming. The pandemic accelerated the adoption of digital commerce in 3 months. Meanwhile, there was a revolution in customer attitudes and behaviors. The result? Most…
You can’t escape it. Whether you’re a B2B or B2C brand, you need visual product configurators. But wait! Isn’t that a significant investment? Well, that depends on your perspective. Why? According to a study by…