process

Using video assistants for cobrowsing and b2b customer support
Conversational Sales: 4 Ways to Use Video Assistants to Support Your Sales
Patience is a virtue. Unless you’re dealing with a chatbot that doesn’t understand half of what you type, that’s true. Then it’s just a waste of time. You’ve probably had a similar experience. “Use a…
B2B buyers expect streamlined customer-centric digital commerce experiences.
B2B Buying Process: How Manufacturers Cater To Digital Buyers
Today’s B2B buyers expect and require the same customer-centric digital commerce experiences as they encounter in their consumer lives. Nearly 90% of industrial good buyers use the internet to search, qualify, evaluate, and select suppliers.…
Understanding the five stages of the consumer buying process helps businesses keep customers engaged and satisfied.
The 5 Stages of the Consumer Decision Making Process
In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most…
Arrows pointing different ways
How Guided Selling Supports the Shopper Decision-Making Process
Today, most purchase decisions are reached on the Internet. Whenever shoppers have a need or want, the majority hops on the Internet first, to look for useful information and advice on products that meet their requirements. Considering…