Social Commerce
Social commerce refers to buying and selling activities on social platforms like Facebook, Instagram, and TikTok. With social commerce, people can make an online shopping transaction without leaving their preferred apps. According to Insider Intelligence’s…
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
There's nothing new under the sun. Is that a controversial statement? Probably. Live stream shopping or Live Commerce has been around for decades. Don't believe it? The funny thing about "live commerce" acting like it's…