the

Understanding the difference between Conversational AI vs Conversational chat
Conversational AI vs Conversational Chat: What’s the Difference?
It’s a madhouse. At least that’s what you think when you look at the various systems you need to find information in your enterprise. It wasn’t supposed to be this complicated. You probably wonder what…
B2B Ecommerce Trends: How B2B Manufacturers can adopt a DTC model
B2B Ecommerce Trends: The B2B vs DTC Model
The more things change, the more they stay the same.  But do they?  Not really.  Customer expectations are evolving, and B2B (Business-to-business) Ecommerce is shifting.  B2B eCommerce sales are expected to grow by 10% annually…
Product Finder vs. Product Quiz: What’s the Difference? (+ What It Means for your Business)
Too much of a good thing is a bad thing. It sounds cliche, doesn’t it?  Well, it isn’t—especially when it comes to your customers and the number of options they have.  Many eCommerce businesses struggle…
Product Bundling 101: The Missing Key to Your Product Search Discovery Strategy
Peanut butter and jelly. Bacon and eggs. Macaroni and cheese.  You’re probably wondering what this is all about.  If you’re confused, don’t be.  Some things just go together.  No matter how much the world changes,…
How to ensure privacy of first party data with conversational search tools.
Myths of First-Party Data & Conversational Search Tools
Growing calls for data privacy spurred by the passage of GDPR and Google’s recent decision to nix third-party cookies from its Chrome browser has put conversational AI in the spotlight as a potential privacy concern.…
Conversational Commerce is the Now: is Your Business Ready?
Whether you are a fan of the digital revolution or think it’s all evil, we are a society driven by digital technology. It has and will continue to shape the way we live, work, and…
Canon increases revenue by 14% by adapting content discovery amid digital shift
Within two weeks of lockdown, Canon Europe pivoted its digital strategy to focus on what consumers needed to manage work-from-home and school-at-home. For the global consumer electronics manufacturer, that product category was printers. Their digital…
Providing post-purchase support with digital assistants will increase the likelihood of customers repurchasing.
Extending The Customer Lifecycle With Digital Assistants
80% of consumers want brands to provide post-purchase support, this extends to tips, troubleshooting, and making it easier to do self-diagnostics and repairs without calling a technician. Consumers want access to reliable, easy to navigate…
The ABCs of Customer Loyalty: Are You Worthy of Their Business?
No matter how you dice it, customer retention is critical for any business - yours included. Almost every study points towards the undeniable ROI of customer loyalty: Repeat customers... 1)  ... are simply easier to…