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The ABCs of Customer Loyalty: Are You Worthy of Their Business?
No matter how you dice it, customer retention is critical for any business - yours included. Almost every study points towards the undeniable ROI of customer loyalty: Repeat customers... 1)  ... are simply easier to…
Many online shopping problems can be solved by addressing the pain points of your potential customers
Solve the 7 Biggest Problems of Online Shoppers
If you find yourself having difficulties getting visitors to buy from you and are not selling as much as you would like to, chances are you are not addressing the online shopping pain points of…
Digital Technologies in the Beauty Sector
Shoppers are becoming an increasingly digital-savvy breed. Time is precious and many consumers don’t want to waste theirs trying to decipher which product out of many perfectly matches their needs. They expect a seamless path…
How to digitize the in-store shopping experience.
11 Ways to Digitize the In-Store Shopping Experience
In recent years, physical store locations have faced the silent assault of e-commerce. Consumers are growing used to the ability to buy an item with one click and have it in their hands the following…
Why Brands Must Start Listening In The Conversation Economy
In this data-driven world, marketing technology has made it easier for us marketers to identify, target, and engage both suspects and prospects that are likely to make the best customers. We can reach a large…
The Psychology of Choice: Why Your Customers Need Your Assistance 
Do your eyes get blurry when you’re standing in the pharmaceutical aisle trying to decide which product is right for you? Mine do. During my last shopping trip I encountered 34 options for toothpaste, 93…
Helping Is The New Selling – With Buyers In Control, The Definition Of Selling Needs An Update
In the age of the informed customer, you are not only up against your fiercest competitor, but more importantly, you’re up against the multiple sources that shoppers consult during their decision-making processes. Google's Zero Moment…
Understanding the 3 Types of Consumer Buying Decisions
To successfully reach their target market, and improve interactions with customers, marketers need to understand just how much effort and time consumers put into decision-making. Decision-making is both an art, and a science, which has…
Digital interactions are necessarily becoming more human-friendly.
Why Humanizing Technology is the Next Logical Step
Social media. Virtual reality. Internet of Things. Artificial Intelligence. Technology and humans are becoming ever enmeshed. We rely on technology like never before; we use it to stay in touch, complete work, get the news,…