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how to collect and use zero party data effectively
Zero Party Data: How to Collect It and Use It Effectively
As consumers grow increasingly conscious of how companies use their data, businesses have scrambled to find new ways to obtain customer information—namely, by acquiring the customer’s consent. Imagine that—actually asking your customers to voluntarily share…
Using video assistants for cobrowsing and b2b customer support
Conversational Sales: 4 Ways to Use Video Assistants to Support Your Sales
Patience is a virtue. Unless you’re dealing with a chatbot that doesn’t understand half of what you type, that’s true. Then it’s just a waste of time. You’ve probably had a similar experience. “Use a…
How 3 Beauty Brands Use AI Digital Assistants for Flawless Digital Engagement
For brands around the world, the last few years have been a turning point in the way traditional business is handled. The rise of e-commerce and online shopping giants have resulted in the retail economy…