what

Composable Commerce: What is it and why is it critical for digital maturity and growth in 2022?
Remember those matching furniture sets that were all the rage in the mid-90s but have since fallen out of favor? Buyers no longer want one-size-fits-all solutions from a single vendor—and the same goes for traditional…
ecommerce product search and discovery
Ecommerce Product Search & Discovery: What You Need to Know
Have you ever heard the saying, 'you win some, you lose some?' well, with a fast and effective product search and discovery solution set in place on your digital commerce channels, you can consider the…
2021 consumer behaviors for holiday shopping and gifting
Gift Consumers’ Behaviors 2021: What They Actually Want
“The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year,…
Product Finder vs. Product Quiz: What’s the Difference? (+ What It Means for your Business)
Too much of a good thing is a bad thing. It sounds cliche, doesn’t it?  Well, it isn’t—especially when it comes to your customers and the number of options they have.  Many eCommerce businesses struggle…
Commerce Experiences: What Makes a Good One vs Bad? Expert Q&A with Jan Kelley
Have you ever landed on an ecommerce website and thought to yourself “they must know this is terrible? Right?” Or alternatively, a site that is well-organized, easy to navigate, but the product pages were underwhelming…
recommendation engine types ecommerce
Ecommerce Product Recommendation Engine: What Is It & How Does It Work?
Variety is the spice of life.  Except having too much variety can get pretty confusing and frustrating.  Think about how it feels when you browse on Netflix for hours trying to figure out what show…
What is contextual commerce and why is it important?
Definitive Guide to Contextual Commerce: What It Is and Why It’s Important
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
CPQ transformation visual configurators
Visual Configurators: 5 Ways To Transform CPQ (+ What It Means For Your Business)
You can’t escape it.  Whether you’re a B2B or B2C brand, you need visual configurators.  But wait! Isn’t that a significant investment? Well, that depends on your perspective.  Why?  According to a study by PWC,…
What consumers purchased week of April 11-17th
As we enter week 6 in social isolation, our dependence on ecommerce remains vital. Consumers are turning to new channels and brands to purchase as their preferred retailers struggle to keep up with demand. Think…