why

Composable Commerce: What is it and why is it critical for digital maturity and growth in 2022?
Remember those matching furniture sets that were all the rage in the mid-90s but have since fallen out of favor? Buyers no longer want one-size-fits-all solutions from a single vendor—and the same goes for traditional…
Tips for how retailers can improve the ecommerce customer experience.
Why Retailers Need to Improve Ecommerce Customer Experience (+ 3 Tips to Do That)
As physical stores shut for lockdown and consumers moved to online shopping, retailers were forced to escalate their shift to ecommerce. They understand the game is changing rapidly. And they know, to survive and thrive,…
Impact of unstructured data on ecommerce success
Unstructured Data & Ecommerce Success: 3 Reasons Why It’s Impacting Success
Ecommerce brands that know how to harness the power of unstructured data understand their customers’ expectations, offer pinpointed product recommendations, deliver exceptional customer experience, and grow their businesses. But unfortunately, not many brands have really…
How product discovery and conversion improve with a robust visual commerce strategy.
Visual Commerce: 5 Business Opportunities to Improve Product Discovery and Conversions (+ Why It’s Important)
Imagine being stuck in traffic with nowhere to go. Everything is at a standstill. As you scroll through social media, you see the page to your favorite pizza place. You stop scrolling. The pictures on…
What is contextual commerce and why is it important?
Definitive Guide to Contextual Commerce: What It Is and Why It’s Important
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
5 Reasons Why You Need a Conversation Designer on Your Marketing Team in 2021
Given the historic number of customers making online purchases and using streaming services during the COVID-19 pandemic, digital marketing and ecommerce teams are under increasing pressure to provide a reliable, user-friendly digital customer experience.  Over…
Conversational search is the answer to outdated search experiences.
Why outdated search experiences repel your customers
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your…
FOBO, the fear of better options, causes consumers to fall into indecision.
Why FOBO Impacts Consumer Confidence & Behavior
Contrary to popular belief the opposite of FOMO is not JOMO or the joy of missing out, it’s FOBO, the fear of better options. Think of it as the consumer cousin of FOMO; it’s the…
real-time data
3 Reasons Why Real-Time Data is Vital for Your Business
Consumers are spending more of their budgets online than ever before. We all know that good, solid data is the key component to growing a business. Data isn’t just a way to analyze traffic and…