why
Remember those matching furniture sets that were all the rage in the mid-90s but have since fallen out of favor? Buyers no longer want one-size-fits-all solutions from a single vendor—and the same goes for traditional…
As physical stores shut for lockdown and consumers moved to online shopping, retailers were forced to escalate their shift to ecommerce. They understand the game is changing rapidly. And they know, to survive and thrive,…
Ecommerce brands that know how to harness the power of unstructured data understand their customers’ expectations, offer pinpointed product recommendations, deliver exceptional customer experience, and grow their businesses. But unfortunately, not many brands have really…
Imagine being stuck in traffic with nowhere to go. Everything is at a standstill. As you scroll through social media, you see the page to your favorite pizza place. You stop scrolling. The pictures on…
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
Given the historic number of customers making online purchases and using streaming services during the COVID-19 pandemic, digital marketing and ecommerce teams are under increasing pressure to provide a reliable, user-friendly digital customer experience. Over…
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your…
Contrary to popular belief the opposite of FOMO is not JOMO or the joy of missing out, it’s FOBO, the fear of better options. Think of it as the consumer cousin of FOMO; it’s the…
Consumers are spending more of their budgets online than ever before. We all know that good, solid data is the key component to growing a business. Data isn’t just a way to analyze traffic and…