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ecommerce product search and discovery
Ecommerce Product Search & Discovery: What You Need to Know
Have you ever heard the saying, 'you win some, you lose some?' well, with a fast and effective product search and discovery solution set in place on your digital commerce channels, you can consider the…
5 Reasons Why You Need a Conversation Designer on Your Marketing Team in 2021
Given the historic number of customers making online purchases and using streaming services during the COVID-19 pandemic, digital marketing and ecommerce teams are under increasing pressure to provide a reliable, user-friendly digital customer experience.  Over…
The ABCs of Customer Loyalty: Are You Worthy of Their Business?
No matter how you dice it, customer retention is critical for any business - yours included. Almost every study points towards the undeniable ROI of customer loyalty: Repeat customers... 1)  ... are simply easier to…
Why Choice Overload Hurts Your Sales And What You Can Do About It
We all have an abundance of choices. Every day we’re faced with a ton of them before we even make it to the kitchen for breakfast. Even when choosing something as simple as a shampoo,…
Persuasion Profiling – How You Sell Matters More Than What You Sell
What if you knew more than which products a customer has been looking at or purchasing recently? What if you knew their motivations and which messaging made them decide and purchase? What if you knew…
Humanizing Digital 2020 – What Consumers Expect From You Today [Report]
Today's consumers suffer from choice overload. They expect interactive purchase decision support and recommendations from brands and retailers, says report. Who would have predicted that the internet could make some things less convenient? Don’t get…
Shopper types
Are You Prepared For The 4 Types of Shoppers Coming To You?
At any given moment there are 4 different types of shoppers coming to your store. Depending on the product domain, their intentions, preferences and product knowledge, they want to explore and navigate your store in…