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Trending: The Consumer’s Quest for Convenience

Redefining convenience in the world of machine learning.

When there are three companies selling the exact same product, the company with the easiest purchase journey will win the majority of business.

Today’s consumers have an overabundance of choice and information at their fingertips. We’ve all been there, right? We’ll be sitting there, aimlessly scrolling through what feels like hundreds of variations of the same product. This is the perfect example of choice paralysis, and it’s affecting more and more businesses every day.

The demand for convenience is the highest it’s ever been because we’re catering to a generation that has completely redefined the online shopping experience. Convenience now has a whole new definition and it’s vital for businesses to adapt to this change.

We can place orders by voice command. We can have groceries delivered within hours of placing an order. Needless to say, convenience creates loyalty, so it’s no secret that choice overload comes with abandoned shopping carts. This is where the importance of humanization comes in.

Now, convenience means different things for different consumers, so it’s essential to know your audience inside and out. With the use of a digital assistant, your business will be able to create conversations and ask the right questions to consumers. By gaining this critical insight, your business can personalize the shopping experience and better understand the buying habits of customers.

Consider what makes your purchase journey useful, simple and easy. How can your business allow every customer to make better use of their time shopping? When you get to know your shoppers before they get to know you, it’s your business that will stand out above the rest.


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Lauren Panaswich is a content strategist at zoovu with a background in new media and digital marketing. With a centric focus on AI, she advocates the importance of personalization and humanization in a digital environment. Based in Boston, Lauren enjoys traveling, learning and meeting new people.