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Combatting Choice Paralysis: Turning Conversations into Conversions

There is such thing as too much choice.

We’re faced with hundreds of choices every day. What to eat, what to wear, what to say, choice is unavoidable, and it isn’t always easy.

With consumer expectations at an all-time high, choice paralysis is one of the greatest obstacles ecommerce businesses are encountering every day. 54% of shoppers have abandoned a website purchase because it was too difficult to find the right product.  Take an item as simple as lip gloss. Between the hundreds of colors, scents, finishes and brands, how can a shopper feel confident with a new purchase?

Choice doesn’t always equal conversion, and this is something that’s becoming more apparent than ever, but there is a solution that will help your business combat choice paralysis, and that solution is an AI-Conversational Marketing platform.

Reputable brands such as L’Oreal, Clairol and Moroccanoil have taken notice of these gaps in the purchase journey and utilized conversational marketing to fill them in, offering guidance to each and every customer.

By implementing an AI-powered digital assistant, consumers are never left with question or hesitation. Conversational AI enables consumers to receive the personalized guidance needed to find the perfect product for them.

Together, Arthur Zaczkiewicz, the Executive Editor of Strategic Content Development at WWD and Sarah Assous, the CMO at zoovu, will discuss how AI and machine learning can increase consumer confidence and boost conversion rates.

Tune into the upcoming webinar hosted by WWD on April 30th at 12:00 PM EST to gain the ultimate insight on combatting choice paralysis with conversational marketing.

webinar combating choice paralysis


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Lauren Panaswich is a content strategist at zoovu with a background in new media and digital marketing. With a centric focus on AI, she advocates the importance of personalization and humanization in a digital environment. Based in Boston, Lauren enjoys traveling, learning and meeting new people.