Simplifying and personalizing the digital purchase experience

Canon uses zoovu to drive engagement, consideration and brand loyalty in a crowded marketplace

Canon camera assistant

Camera Assistant

canon lens assistant

Lens Assistant

canon printer assistant

Printer Assistant

Motivation

With a mentality to “not sell any product, but sell the right product to each shopper”, Canon was eager to make it easier for their diverse and discerning audience to quickly discover and choose the perfect products for their needs.

The company was looking for intuitive ways to educate, inspire and share their expertise with users, driving consideration and fostering greater brand loyalty in a crowded marketplace.

Results

Canon deployed a range of interactive digital assistants, built using the zoovu platform. 

The need-focused assistants in product categories such as printers, scanners, cameras, and lenses engage visitors early in the customer journey and lead them to the ideal Canon products based on their specific requirements.

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High uptake and strong engagement

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Roll out to regional brand websites in 52 countries

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up to 67% CTR

zoovu provides us with a powerful platform and lots of benefits out of the box. The AI-driven decision engine was very easy to configure, enabling us to see
results quickly. And thanks to the flexibility of the platform, we were able to translate the interactive advisors into multiple languages and integrate them on over 50 of our country websites.
rob thomas canon

Rob Thomas, EMEA Marketing Strategy Director

Canon