With a mentality to “not sell any product, but sell the right product to each shopper”, Canon was eager to make it easier for their diverse and discerning audience to quickly discover and choose the perfect products for their needs.
The company was looking for intuitive ways to educate, inspire and share their expertise with users, driving consideration and fostering greater brand loyalty in a crowded marketplace.
Canon deployed a range of interactive digital assistants, built using the zoovu platform.
The need-focused assistants in product categories such as printers, scanners, cameras, and lenses engage visitors early in the customer journey and lead them to the ideal Canon products based on their specific requirements.
results quickly. And thanks to the flexibility of the platform, we were able to translate the interactive advisors into multiple languages and integrate them on over 50 of our country websites.