Driving online sales and loyalty

zoovu helps OBI provide online customers with the advice they'd get from a trusted friend or neighbor

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As a leading DIY retailer, appealing to do-it-yourselfers and semi-professionals, OBI customers can find an assortment of over 100,000 products on its website.

But with the size of the assortment and the sheer variety of products offered, non-experts can get confused quickly.

Customers become overwhelmed and unsure of what to buy, and the wide range of choices can turn into a deterrent.

The feeling of choice overload can even be so great that customers end up not purchasing anything at all.


OBI knew it had to simplify choices and better guide and inform online customers if it wanted to encourage purchases.

zoovu offered the intelligence- and data-driven features and functionalities that OBI sought to automate customer engagement on digital channels

Sebastian Remer says, “zoovu allows us to create and launch even complex intelligent sales assistants without requiring lots of resources on our end.”

With OBI's digital sales assistants, customers are now being guided to appropriate products in an interactive and engaging way. They assistants are deployed to assist customers in varied product categories and are a key element to increase online sales and foster customer loyalty.

Around 30% of visitors to product category overview pages use category-specific digital assistants. And, following the company’s ROPO strategy (Research Online, Purchase Offline), the solutions also act as additional drivers to increase in-store sales




High engagement

Around 30% of visitors use digital assistants


Multichannel integration

OBI’s digital assistants are on hand in a variety of different product categories, both online and in-store


Sales driver

zoovu drives online visitors to OBI's stores and increases in-store sales

To drive online sales and foster customer loyalty, we want to provide online customers with the same high-quality personal assistance they expect to receive in our stores. We were, therefore, looking for practical solutions to help us do just that.
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Sebastian Remer, Head of E-Category Management