Doubling conversions through human-friendly engagement

Trek Bicycle uses zoovu to increase purchase confidence and drive sales

Bike assistant

Bike Assistant

Bike configurator

Bike configurator

Trek Saddle finder

Saddle Finder


Choosing the ideal bicycle from more than 300 options is no easy task, especially for a novice rider.

The challenge for Trek was educating consumers and increasing their confidence so that they could find the right bike, regardless of their level of knowledge and experience.

trek bike finder


Trek decided to build an interactive Bike Finder leveraging zoovu’s AI digital assistant technology.

The Bike Finder leads customers through a series of carefully chosen questions before matching them with the perfect bicycle based upon their specific needs and requirements.


Doubled conversion rate

for customers who use the Bike Finder


Strong uptake

4% of all site traffic uses the digital assistant


High engagement

increase to 3:30 minutes average session duration

Buying decisions often happen online before a person ever walks through a retailer’s door. Brands need to provide the right product information and digital solutions that help customers make these decisions online.
trek logo

Dean Gore, VP Marketing

Trek Bicycle