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The Conversation.

The Importance of Data & MVT Testing for Optimizes the Customer Journey

In this episode, Bose's Taki Tsaklano of the brand's Center of Excellence, speaks about the importance of conductin multi-variate testing and analyzing the impact of digital assistants through the funnel. He also provides insight into: -How to analyze data to optimize for superior customer experiences -The importance of testing different entry points across the funnel to drive engagement and conversion -What surprised his team the most about data insights from Zoovu's platform.

Over 2,500 companies worldwide leverage Zoovu to deliver exceptional customer experiences.