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The Conversation.

Brother Leverages Digital Assistants to Support Digital Buyers, Resellers, and Internal Team

This episode features Angela Swanson, Sr Director of Marketing, Global Channel, Ecommerce & Events, of Brother, providing insight into how the brand identified the impact of the Printer Solution Advisor could have across their business, from their webstore to resellers. Additionally, Angela gives us a 5 step framework on what to consider and how to collaborate cross-functionally when building a digital assistance experience.

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