Ada Okoli

25 Articles Published | Follow:
Conversational Commerce is the Now: is Your Business Ready?
Whether you are a fan of the digital revolution or think it’s all evil, we are a society driven by digital technology. It has and will continue to shape the way we live, work, and…
How To Boost Your E-Commerce Holiday Sales with Gift Finders
What is often dubbed the "the most wonderful time of the year” is also a time that's fraught with stress for many. Gift shopping and finding the right presents is still one of the biggest…
Turn your visitors’ intent into revenue with conversational AI for eCommerce.
Convert High-Intent eCommerce Shoppers With Conversations
High-intent shoppers are a marketer’s dream. They don't kick tires or browse your website at random. All they want is to make a quick purchase, and they're more likely to convert. But they're also the…
The ABCs of Customer Loyalty: Are You Worthy of Their Business?
No matter how you dice it, customer retention is critical for any business - yours included. Almost every study points towards the undeniable ROI of customer loyalty: Repeat customers... 1)  ... are simply easier to…
The customer journey and experience you deliver are your most important differentiators.
Digital Customer Journey: 4 Key Steps to Optimize & Grow Sales
Today, an increasing amount of customers is turning to digital channels to self-educate about products and services. They’re either waiting until much later in the buying process to speak with a salesperson or not at…
Many online shopping problems can be solved by addressing the pain points of your potential customers
Solve the 7 Biggest Problems of Online Shoppers
If you find yourself having difficulties getting visitors to buy from you and are not selling as much as you would like to, chances are you are not addressing the online shopping pain points of…
Why Consumer Electronics Brands Must Make Choosing Easier to Sell
Planning to shop online for a smartphone, headphones, an electric toothbrush, a TV, or something as seemingly simple as a light bulb? If you’re not a tech expert, don’t have a specific brand preference, or…
Digital Technologies in the Beauty Sector
Shoppers are becoming an increasingly digital-savvy breed. Time is precious and many consumers don’t want to waste theirs trying to decipher which product out of many perfectly matches their needs. They expect a seamless path…
How 3 Beauty Brands Use AI Digital Assistants for Flawless Digital Engagement
For brands around the world, the last few years have been a turning point in the way traditional business is handled. The rise of e-commerce and online shopping giants have resulted in the retail economy…