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Privacy Policy.

The privacy of users (“Users”) of the website (“Website”) is important to Zoovu.

Users will find in this privacy policy (“Privacy Policy”) the rules that Zoovu applies when processing information that directly or indirectly allows for the identification or identifiability of Users (“Personal Data”), when Users use the Website.

By accessing and using the Website, Users agree to the terms of this Privacy Policy, which may be amended or updated from time to time without prior notice. All amendments or updates will be posted on the Website. If amendments to the Privacy Policy involve matters for which consent of the Users was previously required, Zoovu will notify Users in order to collect their consent.

1. Types of Personal Data collected

Among the types of Personal Data that Zoovu collects, by itself or through third parties, there are:

  • Identification data: first name and last name;
  • Professional data: work email address, work phone number, company name, job title;
  • Cookies and Usage Data (as defined below);
  • Any comments Users may provide to Zoovu when completing a form on the Website.

Usage Data shall refer to information collected automatically through this Website (or third-party services used in this Website), which can include: the IP addresses or domain names of the computers used by the Users, the URI addresses (Uniform Resource Identifier), the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system used by the User, the various time details per visit (e.g., the time spent on each page within the Website) and the details about the path followed within this Website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

Personal Data may be freely provided by Users, or, in case of Usage Data, collected automatically when using the Website.

Unless specified otherwise, all Personal Data requested on this Website are mandatory and failure to provide such Personal Data may limit access to the services available through this Website. In cases where this Website specifically states that certain Personal Data are not mandatory, Users are free not to communicate them without consequences to the availability of the services.

2. Purposes of processing of personal data

Personal Data is collected for the following purposes:

  • Analytics and tag management: monitor and analyze web traffic and keep track of Users’ behavior on the Website (legal basis: consent of Users);
  • Contacting Users: answers to Users’ enquiries to schedule a demo, obtain a personalized proposal or to give Users information on Zoovu partner program (legal basis: consent of Users);

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (system logs) and use other Personal Data (such as the IP Address) for this purpose.

3. Protection and storage of Personal Data

Zoovu is the controller of Users Personal Data and processes Personal Data in accordance with Regulation (EU) No. 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data (“GDPR”) as well as any other local applicable laws relating to Personal Data protection that may apply where Zoovu and its subsidiaries are located.

Zoovu makes every effort to avoid any interference with Personal Data of others Users, such as loss, misappropriation, intrusion, unauthorized disclosure, alteration or destruction thereof.

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

Therefore, Users are informed that Personal Data is stored for up to three (3) years from the last contact using the contact form.

If an agreement has been entered into between Zoovu and Users after using the contact form, Zoovu will store Users’ Personal Data for up to five (5) years after the termination of the agreement.

Zoovu will to retain Personal Data for a longer period if Zoovu is required to do so for complying with a legal obligation or upon the order of an authority.

Once the retention period expires, Personal Data shall be deleted.

4. Transfer of Users’ Personal Data

Personal Data are processed by Zoovu teams in charge of administration, sales, marketing, legal or system administration.

Zoovu may also disclose Personal Data to its service providers, in particular:

  • SiteGround, the hosting providers of the Website, whose servers are located in United Kingdom, which has a level of protection equivalent to the GDPR and which benefit from an adequacy decision adopted by the European Commission;
  • Microsoft, the emails service provider Zoovu uses. Its servers are located in Ireland.

If Zoovu is the object of a merger-acquisition or merger-absorption by a third-party, Personal Data may be transmitted to it. In this case, Zoovu will inform Users.

Zoovu may also be required to disclose Personal Data if the law should so require or by judicial or administrative request.

5. Rights of Users

Users may exercise certain rights regarding their Personal Data processed by Zoovu.

In particular, Users have the right to do the following:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given such consent to the processing of their Personal Data;
  • Object to processing of their Personal Data. Users have the right to object to the processing of their Personal Data if the processing is carried out on a legal basis other than consent, in particular when Personal Data is processed on the basis of Zoovu legitimate interest. Users may object at any time when their Personal Data is processed for marketing purposes;
  • Access their Personal Data. Users have the right to learn if Personal Data is being processed by Zoovu, obtain disclosure regarding certain aspects of the processing and obtain a copy of Personal Data undergoing processing;
  • Verify and seek rectification. Users have the right to verify the accuracy of their Personal Data and ask for it to be updated or corrected;
  • Restrict the processing of their Personal Data. Users have the right, under certain circumstances, to restrict the processing of their Personal Data. In this case, the Zoovu will not process them for any purpose other than storing it;
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Personal Data, except for Personal Data that Zoovu is under a legal obligation to hold;
  • Receive their Personal Data and have it transferred to another controller. Users have the right to receive their Personal Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.;
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority;
  • Right to give Zoovu their digital will.
How to exercise these rights

Any requests to exercise Users’ rights can be sent to the following email address: or to Zoovu Limited, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom.

These requests can be exercised free of charge and will be addressed by Zoovu as early as possible and always within one month.

6. Cookies

6.1. What are cookies ?

A cookie is a text file that may be installed on the hard drive of your terminal when Users visit the Website. These small files may contain, for instance, the language used by the browser or Users’ preference settings.

Zoovu installs cookies on Users’ devices in order to allow them to browse this Website in optimal conditions.

6.2 Cookies used on the Website

Required Cookies

Purpose: These cookies are required to enable core Website functionality. Without these cookies, some of the necessary functionalities and services of the Website cannot be provided to you. These cookies do not store any Personal Data.

First Party Tools: Zoovu.
Third Party Tools: WordPress, Wistia, YouTube, Workable, IpStack.

Performance Cookies

Purpose: These cookies help Zoovu understand how well the Website is doing. They collect information about the use and interaction with our Website, including traffic sources and access rates, so that Zoovu can continue to improve the performance of our website and expand our services.

Third Party Tools used:

Name of the cookies Purpose Duration
ppms_privacy_b7a79f6a-7671-4ad3-946a-410722e1e13b Performance Cookies 365 days
stg_last_interaction Determines whether the last visitor’s session is still in progress or a new session has started. 365 days
referrerCookie Performance Cookies 30 days
stg_returning_visitor Determines if the visitor has already been to your website — they are returning visitors. 365 days
Name of the cookies Purpose Duration
_hjAbsoluteSessionInProgress The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information. 30 minutes
_hjSessionUser_2016400 Performance Cookies
hjIncludedInPageviewSample Performance Cookies
Name of the cookies Purpose Duration
hubspotutk This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. 13 months
__hstc The main cookie for tracking visitors. 13 months
__hssc This cookie keeps track of sessions. 30 minutes

Analytics cookies

Zoovu uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google uses the collected Personal Data to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.

Google may use the collected Personal Data to contextualize and personalize the ads of its own advertising network.

Place of processing: United States – Privacy Policy. Zoovu has entered into standard contractual clauses with Google to protect the transfer of Personal Data outside of the European Union.

Marketing Cookies

Purpose: Zoovu marketing cookies allow Zoovu to collect information about Users’ interactions with Zoovu’s marketing activities, such as parts of the Website and Zoovu’s emails. Such cookies measure how Users interact with marketing communications to determine, among other things, how effective a marketing campaign is.

Third Party Tools:

- Google Adsense (Conversion Pixel);

Name of the cookies Purpose Duration
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months
7. How “Do Not Track” requests are handled

This Website does not support “Do Not Track” requests.

To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

This Privacy Policy relates solely to this Website, if not stated otherwise herein.

Version as of 06.09.2022