This Website collects some Personal Data from its Users.
Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Cookies, Usage Data, email address, first name and last name.
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published or shared through this Website and confirm that they have the third party’s consent to provide the Data to the Owner.
Mode and place of processing the Data
Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner.
The updated list of these parties may be requested from the Owner at any time.
Here’s how we use your data when you give us the following consents:
Purpose: These cookies are required to enable core site functionality. Without these cookies, some of the necessary functionalities and services of this website cannot be provided to you. These cookies do not store any personally identifiable information.
First Party Tools: Zoovu.
Third Party Tools: WordPress, Wistia, YouTube, Workable, IpStack.
Purpose: These cookies help us understand how well our website is doing. They collect information about your use and interaction with our services, including traffic sources and access rates, so that we can continue to improve the performance of our website and expand our services.
Third Party Tools: Piwik PRO, Hotjar, HubSpot.
Purpose: Our marketing cookies allow us to collect information about your interactions with our marketing activities, such as parts of our website and our emails. Such cookies measure how you interact with our marketing communications to determine, among other things, how effective a marketing campaign is.
Third Party Tools: LinkedIn (Conversion Pixel), Google Adsense (Conversion Pixel), Bing Ads (Conversion Pixel), Leadfeeder.
The Owner may process Personal Data relating to Users if one of the following applies:
1) Users have given their consent for one or more specific purposes. Note: Under some legislations, the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
2) provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
3) processing is necessary for compliance with a legal obligation to which the Owner is subject;
4) processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
5) processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.
Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Therefore:
Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfil such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Analytics, Tag Management and Contacting the User.
Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.
Personal Data is collected for the following purposes and using the following services:
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
Mailing list or newsletter (this Application)
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.
Personal Data collected: Cookies, email address, first name and last name, company name.
This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion.
This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager is a tag management service provided by Google LLC.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following:
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.
The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose.
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
This Website does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.
The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Website and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.
The natural person to whom the Personal Data refers.
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller is Zoovu Limited, 25 Luke Street, London EC2A 4DS, United Kingdom.
The means by which the Personal Data of the User is collected and processed.
The service provided by this Website as described in the relative terms (if available) and on this site/application.
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Small sets of data stored in the User’s device.
This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).
This privacy policy relates solely to this Website, if not stated otherwise within this document.
Version as of March 1, 2022
Toys
Lego’s customer base is as a diverse as their extensive product offerings – from sets with 10,000 pieces to themes like Harry Potter & Star Wars – customers have a lot to pick from.
To assist them, the iconic brand provides an engaging, interactive product discovery experience to quickly find the right Lego set based on individual preferences.
In addition to improving sales, Lego gains access to customer insights that help them better understand their audience, so they can continue to spark imagination for Lego lovers of all ages across the world.
Laptop
See how Microsoft’s Surface Configurator gives customers the ability to create their personalized set of Microsoft products without having to spend a lot of time searching for the right products.
This helps Microsoft boost visibility of compatible products and increase AOV, while customers can be confident they’ve compiled a complete product set that is compatible and fits their unique needs.
Firefighter Helmet
Dräger, a leader in medical and safety technology products, uses a visual configurator to equip buyers with a self-service environment to customize firefighter helmets in a way never before possible.
The configurator is able to visualize every possible configurable offering while ensuring compliance and availability. By combining a visual configurator with CPQ, Dräger guides investment decisions and automates order entry and processing, minimizing manual interventions and reducing buying errors.
Smart Indoor Gardening
See how Bosch Home Appliances uses a visual configurator to help customers pick the right set of components for their Smart Indoor Gardening system.
As an emerging product category, it was important for Bosch Home Appliances to support and guide customers with an experience that educates them on the product and lets them customize aspects based on their unique needs, like what types of plants they want to grow and how long they are willing to wait for them to harvest.
This is all contained in a singular configuration environment where the customer can see all the options available and make an educated decision on their purchase.
Tool and Battery Bundle
Husqvarna’s product discovery solutions educate buyers on the value of their battery powered products and help them purchase the perfect tools and equipment for their application area, increase brand awareness and reduce returns.
This product discovery experience starts by gathering information on the type of lawn work the customer is looking to do, experience level, preferred work setting and more to recommend the right product bundle.
Mobile phone plan
Vodafone knows its customers have different needs and requirements for their phone and their mobile plans.
In order to match them to the right phone and plan, the telco giant asks a series of questions to understand what their customers need and features that are important to them (i.e. access to 5G network, high quality camera).
With each customer interaction, Vodafone also gathers valuable insights about their audience’s preferences, interests, and needs that help them with product development and marketing campaigns.
Running Shoes
See how UnderArmour guides customers to the right running shoe for their fitness needs by understanding what shoes are best for the customer’s unique needs.
Whether the customer is a road or off trail runner, needs additional lumber support, and frequency of wearing, they can be confident Underarmour recommends the optimal shoe that’ll keep them going.
Bikes
Whether you’re a parent looking for your kid’s first bike or an enthusiast wanting to upgrade your road bike, Trek ensures customers of all experience levels can find the right bike for their needs.
Trek’s multiple product discovery experiences serve the need of customers at different stages in the buying process and ensure they are confident they’ve found the right product to purchase online or at a local retailer.
Gifts
The love of coffee is universal, and Nespresso offers customers a Gift Assistant to help them share that love to their friends and family.
Whether the gift recipient is celebrating a wedding or the gift giver simply wants to say “thank you”, Nespresso helps customers find the right machine, accessories, pods, or even a combination of the 3, improving the gift shopping experience, cross- and upsell more effectively, and ultimately boost sales.
Standmixer & Accessories
See how KitchenAid leverages Zoovu’s visual configurator to provide interactive product discovery experiences that let buyers customize their iconic stand mixers.
From colors, limited edition components, and a variety of accessories, customers can purchase exactly what they want and more.
KitchenAid has increased website engagement by over 60% and improved AOV by 40%.
Customized Kitchen
JennAir brings consumer promotions to the digital age with their Curate Calculator. The brand wanted to simplify the complicated process of applying credits to eligible products in a visually appealing manner.
As the buyer selects a product and customizes features and appearance, they can see how much credit is available and can apply it to additional appliances to complete their kitchen suite.
TV Package
Direct TV leverages Zoovu to help customers personalize their cable experience and accelerate the uptake of new TV packages and bundles.
The web product discovery experience enables customers to tailor their cable and internet subscription package to their interests and needs in a self-service environment.
By doing so, Direct TV has seen a 31% increase in AOV.
Baby Food & Nutrition
See how Gerber makes it easy for consumers to find the optimal combination of baby food and nutrition supplements.
With an intuitive engagement flow, personalization, and a needs-oriented, customized presentation of recommended products, Gerber builds trust and provides shoppers with a complete bundle of products best suited for the unique needs of each baby, leading to increased product visibility and higher AOV.
Ultrasound Machine
GE Healthcare provides medical buyers with a visual product discovery solution to configure their Vivid T8 Ultrasound machine, based on the intended application within their specific medical field.
By providing an end-to-end product discovery experience, buyers and internal teams spend 80% less time manually searching, evaluating, and configuring their Ultrasound machine. Even more important is, buyers are confident what they’ve configured is compatible and compliant with their medical facility to maintain a safe working environment.
Kitchen Planner
When looking for a solution that would shorten the buyer’s journey and make the decision process fun and exciting, Bosch Home Appliances decided to launch an interactive Kitchen Planning Configurator.
It allows buyers to customize and visualize products within a self-service product discovery environment that ensures compatibility across product lines offered. Buyers get a better feel for what they are buying and see what else they need to create the kitchen of their dreams.
Protective Eyewear
3M streamlines the purchase of PPE and other life-saving products. Their discovery experiences for varied product types help buyers understand and find the right products based on usage and risk management.
By automating and personalizing the buying process, 3M buyers can identify and purchase crucial products online without relying on 1:1 interactions with a sales rep – saving time and quickening sales cycles without compromising compatibility and compliance.
AT&T leverages Zoovu to help customers personalize their cable experience and accelerate the uptake of new TV packages and bundles. The US-based telco giant uses conversational assistants to enable customers to tailor their cable and internet subscription package to their interests and needs.
Picking out the perfect headphones shouldn’t be difficult, but with so many options Bose wanted to provide a customer experience. Their Headphone Finder supports consumers with finding the best headphone options for their lifestyle and needs.
Catrice Cosmetics, a global beauty brand part of Cosnova, can now engage with shoppers on Facebook using any language through the Zoovu Chat Assistant.
By combining conversational AI and expert beauty advice, beauty shoppers receive personalized recommendations on skincare to foundation color that’s as unique as they are—in one seamless Chat experience.
Do you want to find out more?
Einhell uses Zoovu to automate and simplify sales conversations. The experience combines a conversational assistant with a configurator to recommend not only the right product but also suitable accessories. This approach generates a higher average order value and increases loyalty.
See how KitchenAid leverage Zoovu’s visual configurator to provide interactive conversational experiences that let buyers customize their stand mixers. KitchenAid has increased website engagement by over 60%.
