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  • Generative AI for ecommerce

Meet Zoe: The AI shopping assistant built for leading brands and retailers

Turn shopper questions into confident purchases across PDPs, PLPs, search, and assistants.

Proven results at scale

25% increase in add-to-cart rate
80% shopper approval
4M+ shopper interactions
Go live in weeks

Not another AI chatbot

It’s a set of embedded, composable AI skills that live inside your existing ecommerce UX.
Create a conversational experience where shoppers need it most, then add more with ease.

AI Dynamic Questions

Guides shoppers with context-aware questions that quickly narrow choices, reduce bounce, and move them to the right products.

AI Compare

Side-by-side product comparisons that summarize trade-offs in plain language so buyers can choose faster with confidence.

AI Personalized Product Descriptions

Tailors descriptions to intent (use case, experience level, constraints) to highlight benefits that actually matter to that shopper.

AI Chat

Answers product-specific questions with citations—so shoppers stay on-site instead of jumping to Google or competitors.

AI Attributes

Translates technical specs into shopper-friendly benefits and “why it matters,” increasing understanding and confidence.

Make critical shopping moments conversational

From first click to final choice, Zoe lives at decision moments—grounded in AI-ready product data
for accuracy, brand safety, and measurable lift.

  • Zoe on PDPs

Turn static PDPs into digital sales experts

  • Answers questions directly on the page—no tab hopping.
  • Explains “why this product” in clear, human language; translates specs into use cases.
  • Keeps shoppers on-site and increases add-to-cart actions.
zoe PDP
  • Zoe on assistants

Boost engagement and keep buyers in the journey

  • Personalizes benefits and guidance to each shopper’s intent.
  • Instant, accurate answers keep momentum high.
  • Less friction → more shoppers move to the next step.
zoe assistants
  • Zoe on PLPs

Streamline the browse-to-buy journey

  • Guided questions narrow options quickly on crowded listings.
  • Helps shoppers find the right product faster and with less effort.
  • Drives qualified PDP clicks and reduces bounce.
zoe PLPs
  • Zoe on search pages

Help buyers go from search to purchase faster

  • In-results Q&A and guided prompts focus the search.
  • Side-by-side comparisons make choices obvious.
  • Buyers get answers without ever leaving the results page.
zoe search pages
  • Zoe syndication

Consistent answers wherever buyers shop

Extend the same trusted product expert to retail partner sites and marketplaces via embeddable advisors. Shoppers get consistent, brand-safe guidance in every channel. Track impact holistically across touchpoints.
zoe syndication

Join the world's leading ecommerce companies

already using Zoovu to sell more.

Book a demo
  • How Microsoft is teaming up with Zoe to boost conversions

    Microsoft uses Zoe to help customers discover and evaluate the products they want with the confidence they need. The result—a better customer experience and breakthrough results for the brand.

    +24%
    Engagement Rate

    +45%
    Completion Rate

    +18%
    Click-through Rate

Give your customers the joy of finding the perfect
product, no matter where they’re looking, with Zoe

Any language

Zoe speaks over 200 languages and can learn regional terminology, so it can interact with customers from every corner of the world.

Any product

Zoe is an expert in every product category versus other product advisor tools. Understanding all products no matter how niche or expansive it is.

Any channel

Zoe can be in a thousand places, talking to millions of customers at the same time, including on retail websites, on in-store kiosks, and more channels.

Any system

Zoe works seamlessly with the tools you’re already using, including site search, chatbots, and other Zoovu experiences.

How it works

How Zoe always knows the right thing to say
to your customers

Use the Zoovu Data Platform to collect, clean, and enrich product data

Find out what your customers need and want using first- and zero-party data

Personalize customer interactions at scale using product data, customer input, and AI that connects the two

WHY ZOE IS ONE-OF-A-KIND

Zoe: Powerful. Reliable. Customer-first.

Answers you can trust

Zoe only uses data in the Zoovu Data Platform and the rules you set for it to interact with customers so you can be confident that Zoe gives the most accurate information.

One Zoe, endless possibilities

Zoe can learn about millions of products and customers without months or years of training so you can talk to anyone about anything you sell like a complete expert.

Zero-party data means zero guesswork

Zoe combines actual customer input and behavioral signals to give customers the best information available instead of generic, surface-level responses.

All the control, none of the grunt work

Set guidelines for what Zoe talks about and how it talks about it in less than five minutes so you can build the ultimate brand advocate with almost no extra work.

Frequently asked questions

A product advisor is an intelligent digital assistant that guides customers to the right product by asking questions, understanding their needs, and matching preferences to your catalog. It removes guesswork from the buying process and creates a more confident path to purchase.

Zoe is designed for guided selling, not scripted conversations. Unlike chatbots that rely on preset dialogue or basic keyword matching, Zoe uses product data and customer input to deliver personalized recommendations that lead to faster, more informed decisions.

Yes. Even simple catalogs benefit from better discovery. Zoe reduces friction for all types of buyers by helping them find the right product faster and with less effort, improving conversions across the board.

Zoe collects valuable behavioral and preference data that can be used to improve marketing campaigns, optimize merchandising, and enhance product content. This data gives insight into what customers are looking for and where they may be struggling.

Zoe collects zero-party data, such as customer needs, preferences, and usage context. It may also gather interaction behavior like selected answers and engagement paths, helping you understand the intent behind each purchase.

Zero-party data is information that a customer intentionally shares with a brand. This includes answers to questions, product preferences, and purchase motivations. It is the most reliable form of customer insight because it comes directly from the user.

Zoovu follows industry best practices for data protection, including encryption, access controls, and compliance with GDPR and other privacy regulations. Your data and your customers’ data are handled securely and with full transparency.