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ECOMMERCE CONVERSION OPTIMIZATION PLATFORM

How enterprise ecommerce teams increase conversions by up to 200%*

Create search tools, digital assistants, and configurators that guide millions of customers to the perfect products so you can increase conversion rates across all your channels

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*We know this sounds almost too good to be true, but that’s exactly the increase in conversions that Trek saw after launching with Zoovu. Read the full story.

zoovu ecommerce conversion optimization
The conversion optimization platform used by for the world's best brands
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WHY ZOOVU

Brands spend millions to get shoppers to their site, but convert less than 3% of them. It’s time that changed.

Online shoppers are being overwhelmed by page after page of search results. Because of that, they bounce, and your conversion rates stay low. Zoovu helps you solve this problem with a platform to build personalized shopping experiences that turn 1,000 choices into the perfect one.

Personalization that drives sales

Create product finders, product quizzes, digital shopping assistants, and visual configurators that give personalized product recommendations.
  • Ask customers about their needs and preferences and recommend products based on their answers
  • Give product recommendations that change in real-time based on customer engagement
  • Use a drag-and-drop builder to create experiences and add to your website by pasting two lines of code
personalization drives sales

Optimize product detail pages to boost conversion rates

Add a generative AI product advisor to your product pages to give customers the information they need to click ‘Add to cart’ with confidence.
  • Generate personalized product descriptions based on customer needs and personas
  • Answer questions about the product in real-time
  • Show shoppers how product specs map to their use case for each product
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Convert more browsers into buyers across online marketplaces and in store

Put personalized shopping experiences on retailer sites and in-store kiosks in a matter of hours so you can guide even more customers to the right product.
  • Add digital assistants to online marketplaces and retailer sites in a couple of clicks
  • Launch product finders on in-store devices to engage customers and enable sales staff
  • Translate assistants into any language in a few clicks so you can engage customers everywhere you sell
convert browsers into buyers

Use AI to continually test and optimize ecommerce experiences for conversion

Track ecommerce KPIs for all the experiences you build in Zoovu, then use AI to optimize each one for more conversions
  • See which questions and paths lead to higher engagement, clicks, and conversions
  • Conduct A/B tests to increase conversions without risk
  • Collect zero-party data to understand what kind of customer converts better and why they buy
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Swap generic filters and product descriptions for language that resonates with customers

Use technical specs to classify products by use case, then use this data to help customers find the items that match their specific needs.
  • Clean and standardize product data from your entire catalog, no matter how messy it is
  • Enrich your product data with needs-based language that maps products to use cases
  • Use this data to enrich filters, product pages, and product recommendations
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Zoovu in action:
How Trek sold 200% more bikes with personalized experiences

200%
Increase in conversion

35
Countries launched

600
Live experiences

 

Problem

With an extensive range of over 300 bicycle models and variations, Trek faced the challenge of guiding customers through the selection process—which was especially difficult for novice riders. The complexity of choice led to high bounce rates and low conversion rates.

Solution

Trek used Zoovu's ecommerce personalization platform to create a Bike Finder for online shoppers so they could find the right bike for them in under a minute. The Bike Finder used an AI-powered Q&A flow that asked customers about their needs and preferences for biking, then recommended the ideal product. The solution's seamless integration with Trek's ecommerce website ensured a cohesive user experience, both functionally and aesthetically.

Convert more shoppers into confident buyers

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Frequently asked questions

Large online catalogs may confuse shoppers. Ecommerce companies can significantly drive desired actions and lift conversion rates by matching consumers with products that meet their specific needs.

By analyzing customer metrics and behavior, conversion optimization tools. offer personalized recommendations. This ensures shoppers are presented with products that align with their search intent and preferences.

Yes, Zoovu can personalize and streamline the buying experience, even for users who do not log in. By leveraging in-session behavior and zero-party data, Zoovu delivers personalized experiences from the first interaction.

Zoovu offers a range of personalization features to support the sales process, including AI-driven product recommendations, dynamic search personalization, zero-party data collection, CPQ options, and multi-channel personalization strategies that extend beyond the webpage to include email, social media, and more.

By providing highly relevant and detailed information, recommendations, and search results pages, Zoovu helps customers find what they’re looking for more quickly and easily anywhere, from web to mobile devices, significantly improving the likelihood of purchase and thus boosting conversion rates.

Yes, Zoovu is designed to integrate seamlessly with most ecommerce platforms and apps. Our API-first, headless architecture allows flexible implementation and customization to fit your specific needs and tech stack.

Zoovu collects zero-party data directly from customers through interactive experiences, such as quizzes or surveys. This data is then used to personalize shopping experiences, making recommendations and content more relevant to customer requirements and preferences.

Absolutely. Zoovu’s ecommerce personalization platform is designed to cater to both B2B and B2C sectors, offering scalable solutions that can be tailored to meet the unique challenges and opportunities of each, from configurable products to quote generation and beyond.

While results can vary, many clients begin to see improvements in engagement, customer experience and satisfaction, and conversion rates within a few weeks of implementing Zoovu’s personalized experiences.

Getting started with Zoovu is easy. Simply request a demo, and our team will guide you through the process, from integration to launching your first personalized experiences.

Better data, experiences, and intelligence drive better
outcomes every time.

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