Founded in a barn in Wisconsin, USA in 1976, Trek Bicycle is one of the world’s leading manufacturers of cycling products and was named one of the 100 most influential companies by TIME Magazine in 2022. The brand has over 2500 employees and sells over 1.5 million bicycles worldwide each year.
The Challenge
Remove confusion for buyers
Choosing the ideal bicycle from more than 300 options and even more available variations is no easy task, especially for a novice rider. The challenge for Trek was educating consumers and increasing their purchase confidence so that they could buy the right bike, regardless of their level of knowledge and experience.
"Buying decisions often happen online before a person ever walks through a retailer’s door. Brands need to provide the right product information and digital solutions that help customers make these decisions online."
The Solution
Streamline the bicycle selection process for all customers
Trek determined a web product discovery experience would enable them to match customers with their perfect bikes based on an AI-driven question-and-answer flow. Working with Zoovu meant they could implement their assistant quickly and focus on learning about their customer base. Following the launch of their Bike Finder in their US market, the brand syndicated it across their global network.
