How Trek Bicycle doubled conversions by engaging shoppers with zoovu
with zoovu
uses the advisor
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"Buying decisions often happen online before a person ever walks through a retailer’s door. Brands need to provide the right product information and digital solutions that help customers make these decisions online."
Dean Gore, VP of Marketing, Trek
About
Founded in a barn in Wisconsin in 1976, Trek is one of the world’s leading manufacturers of bicycles and cycling products.
The challenge
Choosing the ideal bicycle from more than 300 options is no easy task, especially for a novice rider. The challenge for Trek was educating consumers and increasing their confidence so that they could find the right bike, regardless of their level of knowledge and experience.
The solution
Trek decided to build an interactive Bike Finder using zoovu’s digital assistant. The Bike Finder leads customers through a series of carefully chosen questions before matching them with the perfect bicycle.
Click on the image to see a live example:
