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Canon

Canon’s early adoption of Zoovu in omnichannel journey yields 14% increase in revenue amid lockdowns

29%
increase in usage during lockdown
53%
increase in conversion

14%
increase in revenue

"The product use was changing as consumers’ needs changed. As a brand, it’s vital to evolve and adapt, so we did just that: we tailored our existing assistants to ask questions based on current demands and to support what our customers need now, not a month ago. Within 2 weeks, we re-launched with help of Zoovu and usage skyrocketed."

 

The challenge

With over 9 years of leveraging Zoovu’s technology to guide consumers to printers, cameras, and lenses, Canon understood the importance of meeting the needs of the consumers. In March 2020, they knew they needed to take their existing digital assistants and tailor them to current trends and consumer needs in the market amid global lockdowns.

 

The solution

With the help of their Zoovu customer success team, Canon tailored their Printer Advisor in less than 2 weeks from identifying an opportunity to support consumers looking to purchase a printer for work-from-home and school-at-home situations.

 

Click on the image to see a live example:

canon

 

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