Canon uses zoovu to simplify the digital purchase experience and drive more sales
"We needed a solution which presented the entire range Canon produced within a category but could accurately lead a customer to the right choice. zoovu helps us do that!"
Rob Thomas, Vice President European Sales, Canon
With a mentality to “not sell any product, but sell the right product to each shopper”, Canon was looking for intuitive ways to educate shoppers early in their purchase journey, driving higher consideration and fostering greater brand loyalty.
With zoovu, Canon was able to quickly translate and roll out digital assistants in product categories such as printers, scanners, cameras, and lenses in 52 countries. They engage visitors early in the customer journey and lead even novices to the ideal Canon products based on their individual needs.
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