Canon

Canon uses zoovu to simplify the digital purchase experience and drive more sales

13%
of Canon’s total web traffic use zoovu digital assistants

50%
of consumers complete conversations with the digital assistant
67%
click through to a product details page for more information

"We needed a solution which presented the entire range Canon produced within a category but could accurately lead a customer to the right choice. zoovu helps us do that!"
Rob Thomas, Vice President European Sales, Canon

 

The challenge

With a mentality to “not sell any product, but sell the right product to each shopper”, Canon was looking for intuitive ways to educate shoppers early in their purchase journey, driving higher consideration and fostering greater brand loyalty.

 

The solution

With zoovu, Canon was able to quickly translate and roll out digital assistants in product categories such as printers, scanners, cameras, and lenses in 52 countries. They engage visitors early in the customer journey and lead even novices to the ideal Canon products based on their individual needs.

 

Click on the image to see a live example:

canon

 

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