Your AI advisor, here to make confident buying effortless
Read the report
Canon faced a challenge common to many electronics brands: helping customers navigate complex product catalogs to find the right fit for their needs. From printers to cameras, Canon's products often involve technical specifications that can overwhelm shoppers, particularly those unfamiliar with industry jargon.
In addition, Canon needed to ensure its digital channels provided the same level of guidance and confidence that customers might expect from in-store experiences. The goal was to simplify the product discovery process, reduce decision paralysis, and empower customers to make informed choices.
Key challenges:
Canon partnered with Zoovu to enhance its digital product discovery experience, deploying solutions that simplify technical specifications and guide customers toward the right products.
Canon leveraged Zoovu's Data Platform to transform complex product attributes into customer-friendly language. For example, technical terms like "PPM (pages per minute)" were explained in plain language, helping customers understand how printer speed impacts productivity.
Using Zoovu's guided selling, Canon launched its Printer Advisor, which asked intuitive questions to guide customers toward the right product:
These personalized interactions ensured customers found the perfect printer for their needs, even in the absence of in-store assistance.
Canon increased visibility of its digital assistants across all channels, ensuring customers could easily access the Printer Advisor during their shopping journey.
"Zoovu has been instrumental in transforming how we connect customers with the right products for their needs. The results speak for themselves."
Canon's partnership with Zoovu not only improved key performance metrics but also demonstrated the power of guided selling in simplifying complex product catalogs.
By simplifying technical specifications, Canon made its products accessible to a wider audience, reducing decision paralysis and empowering customers to make informed choices.
Zoovu's platform enabled Canon to launch its Printer Advisor quickly, ensuring it could address customer needs effectively.
Every interaction with Zoovu's guided selling assistants generated zero-party data, allowing Canon to refine its recommendations and deliver hyper-personalized experiences.
Canon has since expanded its use of Zoovu's platform to other product categories, such as cameras and lenses. By leveraging Zoovu's AI-powered discovery tools, Canon aims to further enhance the customer experience and drive measurable results across its entire catalog.
Canon's success demonstrates the power of guided selling and digital transformation in simplifying complex product catalogs.
By partnering with Zoovu, electronics brands can empower customers, improve engagement, and drive measurable results.
If your products are complex, your catalog is large Canon's story is your blueprint.
See how 150 B2B product journeys reveal what’s broken in digital buying, and how leaders are fixing it.
