Pure Electric doubles conversion in 3 months



increase in conversion
in 3 months


increase in


of all site visitors use
product dicovery experience

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Pure Electric case study
About Pure Electric

Pure Electric is the UK’s leading specialist electric scooter and electric bike retailer, stocking market-leading ranges of e-scooters, e-bikes, and accessories. Pure Electric envisions powered transport will help reduce reliance on cars in urban centers across Europe.

The Challenge

Identifying friction points

After evaluating the site’s ability to convert traffic into customers, there was a clear pattern of users bouncing on product pages – indicating customers were unsure which scooter was right for them. In their emerging market category, Pure Electric knew offering education and personalized recommendations was critical for first-time buyers.

"Through customer research and data analysis, it was clear we needed to do a better job at assisting customers in their purchase decision process."

Jamie Wilmott

Conversation Rate Optimization Manager

The Solution

Pure Electric implements Zoovu to guide first-time buyers

Zoovu’s ability to automatically map products to different users and their needs was a significant advantage for Pure Electric. This allowed them to launch their assistant and drive results fast. To ensure customers engaged with their “Help Me Choose” product discovery experience, Pure Electric embedded it through several entry points across the site. They quickly saw inquiries to customer service drop, average order value increase by 20%, and a 200% boost in conversion.

"Seeing our average order value increase by 20%, tells us that the customer opts for the best fit rather than the cheapest model. This is a stand-out metric for us. Zoovu’s driving that."