Lego’s customer base is as a diverse as their extensive product offerings – from sets with 10,000 pieces to themes like Harry Potter & Star Wars – customers have a lot to pick from.
To assist them, the iconic brand provides an engaging, interactive product discovery experience to quickly find the right Lego set based on individual preferences.
In addition to improving sales, Lego gains access to customer insights that help them better understand their audience, so they can continue to spark imagination for Lego lovers of all ages across the world.